Twitch appoints former Facebook executive to support underrepresented creators – The Hollywood Reporter

Twitch said Wednesday that Kendra Desrosiers has been named its global head of strategy and cultural programs.

In this role, Desrosiers, a former marketing executive at Meta (formerly Facebook) who leads media strategies and partners for a range of media products that empower artists, will advocate for underrepresented creators and develop programs to highlight their voices, and oversee Twitch’s social impact- and reach-based initiatives in colleges and universities.

“Twitch is a pioneer in the creator economy, and I am delighted to be joining a platform that plays such an important role in giving creators a voice,” said Desrosiers. LGBTQ Storytellers.

“I’m excited to partner with Twitch’s community of creators to understand their challenges, celebrate their successes, create new opportunities, and support the diverse voices on the platform as Twitch steps in. next chapter.”

She will report to Constance Knight, vp of global creators, who was hired earlier this year and previously worked at Instagram overseeing short-form video content management.

“Twitch is a rich community of diverse content creators, and nothing is more important to us than making sure that all creators can succeed on the service,” said Knight. ours. “Kendra has extensive experience developing comprehensive programs for creators, and her knowledge will be a huge asset to our team as we work to ensure that Twitch continues to be the place to go. best to create.”

The Amazon-owned streaming company hired its first head of diversity and inclusion in 2018 with the appointment of Katrina Jones, a former Vimeo executive. Since then, Twitch has addressed its harassment and hateful behavior policy following concerns about the safety of creators and users.

Last year, former Microsoft executive Angela Hession was hired as global chief operating officer for trust and safety.