Twitter is allowing cannabis ads to run on its platform in US states where marijuana is legal and in Canada, according to company blog And axis.
Twitter updated its advertising policy on Wednesday, making it the first social media app in the US to allow marijuana ads. Google last month its policy update to allow the advertising of FDA-approved CBD pharmaceuticals and topical hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. reddit allows advertising for “hemp-derived and non-edible CBD products” in the United States and meta Allows some hemp product advertising.
“The Twitter cannabis space is fun and engaging with users Tweeting about their experiences using cannabis – whether medicinally, healthly or recreationally – as well as recommending brands, products and retail locations,” said the Twitter blog post announcing the new guidelines. . “The conversation also reflected the direction of the cannabis industry: legal/policy reform, business development, and community impact.”
Twitter said easing policy will create more opportunities for “responsible marketing of cannabis”.
In both the US and Canada, advertisers must be pre-authorised by Twitter and licensed by the relevant authorities. They must not target customers under the age of 21. Twitter says advertisers can only target jurisdictions in which they are licensed to promote these products or services online. Additionally, in the United States, ads may not actually promote or offer the sale of cannabis or CBD, unless the ad is for on-site, non-edible, hemp-derived CBD products with less than 0.3% THC, according to government regulations.
There are a host of other restrictions included in the updated policy — ads may not use any characters, athletes, celebrities, or images/symbols that might appeal to minors years; pregnant women or minors may not be used in advertising; cannot make claims of health benefits, nor any false or misleading claims; and certainly no image of someone lighting up a fat person.
It’s no surprise to see Twitter as the first social media platform to pioneer pot advertising, considering who’s running the ship. CEO Elon Musk has publicly admitted to smoking marijuana and even did so in a podcast interview by Joe Rogan.
Musk also advocates for fewer content restrictions on Twitter. Company reinstate its COVID-19 misinformation policy shortly after Musk took over.
