Twitter won’t be the “free landscape for all” that some fear it will become when Elon Musk completes his takeover, the billionaire tweeted Thursday.
Although Musk has previously raised concerns about the focus on free speech and by saying he will allow former President Donald Trump and banned members to return to the platform, he has sought to key demographic reassurance on Thursday, titled “Dear Twitter Advertisers.”
Musk struck a conciliatory tone on Twitter when he made the case for the social media company’s acquisition, saying he sought to encourage dialogue between users of different beliefs.
“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital city square where a variety of faiths can be debated in a healthy way without resorting to violence. There is now a great risk that social media will split into the echo chambers of the further right and left wings, creating more hatred and dividing our society,” Musk said. tweeted.
Tesla tycoon’s note after a The Wall Street Journal Thursday’s report said that advertisers were concerned about Musk’s plans to ease content moderation on the platform when he acquired the company. Musk is expected to complete a $44 billion takeover of the company on Friday. (He tweeted a video of himself bring a sink into Twitter’s headquarters this week to emphasize the point).
This comes after months of back and forth between the billionaire and the social media company and a court case in which Twitter sued Musk to ensure he closes the deal.
While Musk has previously talked about Twitter as a “digital city square,” he now added that there must be a degree of content moderation in his open letter.
“That said, Twitter clearly can’t be a free hell for all where anything can be said without consequences! In addition to complying with the laws of the country, our platform should be warm and welcoming to all, where you can choose the desired experience according to your preferences, such as you can choose to watch movies or playing video games varies from age to adult,” the tweet read.
While Musk has previously said he hates ads, he also changed his mind that Thursday, saying he wanted “highly relevant” ads for users on the platform.
“I also strongly believe that advertising, when done properly, can satisfy, entertain and inform you; it can show you a medical service or product or treatment that you never knew existed, but is right for you,” he says.