Twitter’s latest update makes it easier to escape its recommendation algorithm – TechCrunch

Twitter today is updating its app to make it easier to switch between its algorithmically programmed Home timeline and a feed showing “Latest” tweets. Normally, when users want to move between timelines, they have to tap “sparkle” icon at the top right of the screen, then do it again to switch back. But starting today on iOS, tapping that icon will provide the option to pin both your Home and Latest Timeline to your Twitter Home, so you can swipe back and forth between the two feeds. data.

Twitter explains that the update makes the option to view recent posts “easier and more intuitive to use”. It also reduces confusion by making it easier to see the timeline you’re currently scrolling, the company says.

The change comes at a time of increasing regulatory pressure on tech companies regarding their algorithmic recommendation systems and a lack of transparency around their inner workings. For example, a bipartisan group of US lawmakers introduced the Filter Bubble Transparency Act, which would require tech companies to provide a version of their platform that doesn’t leverage user data to make recommendations. The bill wants to give users the option to turn off the tech company’s recommendation algorithms if they so choose.

Since then, Instagram promise to re-introduce a chronological feed option. (Or technically, a reverse chronological feed, if we’re saying it correctly.)

However, Twitter already offers such an option, although some people may not know it exists. This latest change might exactly help with better feature visibility – the glittery icon is where it was – but it could make Twitter itself easier to use.

In addition to supporting user choice, the “Latest” feed is also the kind of tool people use in breaking news situations, when the immediacy of information is more important than a suggestion. algorithmic thoughts on the “best” content you may have missed. And that’s especially useful now in the context of the Russo-Ukrainian war, where people are relying on social media apps to get the latest news on what’s happening on the ground.

Twitter goes public for the first time test this feature in October. The company said positive feedback so they decided to ship more widely.

At launch, the feature is only for iOS, but it will “soon” roll out to both Android and the web. Driven to know more specifically on that date, Twitter can only promise that it will be “in the coming weeks”.

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