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Uber in India partners with Meta to launch ride-hailing service via WhatsApp in India



The San Francisco-based company has partnered with Meta (Facebook) to roll out the ability to book a car through its WhatsApp service in India, the two tech companies said in a statement on Thursday.

The integration – a first of its kind for the ride-hailing giant – will allow people to order Uber rides without having to download the company’s app. Everything from user registration and car booking to receiving trip receipts will be managed within the WhatsApp chat interface.

The service is being rolled out first in the northern city of Lucknow and will soon be extended to other Indian cities, the statement added.

Nandini Maheshwari, Senior Director of Business Development at Uber APAC, said: “We want to make it as easy as possible for all Indians to take Uber, and to do that, we need to meet them on our platforms. platform on which they feel comfortable. declare.

With nearly half a billion users, India is WhatsApp’s biggest market.

Those who book rides through Whatsapp will have access to “the same safety and insurance features as those who book rides directly through the Uber app,” Uber said.

Some of these features include the ability to speak anonymously to the driver using a masked number and receive the license plate of the vehicle at the time of booking.

Abhijit Bose, head of WhatsApp India, said: “The Uber experience on WhatsApp is simple, familiar and understandable to users and has the potential to accelerate Uber adoption with a new set of customers in India. ,” said Abhijit Bose, head of WhatsApp India. The company will create a variety of “custom solutions for products and services across sectors in India”, he added.

The service is only available in English but will be rolled out in Indian languages ​​soon.

This is not the first time Uber (UBER) tested an ambitious project in India. In 2015, Hyderabad became the first city in the world where Uber began accepting cash payments – an option that was later introduced in other markets for the company.

Uber said India is “one of the company’s largest international markets,” but declined to share the number of users in the country.

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