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Unique Bugatti Chiron Pur Sport shows off custom program



It’s weird, but there’s really no shortage of amazing things supercar to choose from today. Ferrari, Lamborghini, McLaren, Pagani, Koenigsegg, Bugatti, Aston Martin and Porsche, among other supercars, is constantly launching supercars that are getting faster, rarer and more unusual. And as a result, buyers don’t just want to choose paint colors and interiors color to choose from. They want a unique color scheme to stand out from other supercar owners. Automakers like McLaren have learned this with programs like MSO, and now Bugatti is launching a service called Sur Mesure, which translates to “tailor-made”. And its first customer car was Bugatti Chiron Pur Sport GP Sur Mesure you see above.

According to Bugatti, the car is a tribute to driver Louis Chiron, who won the French championship in 1931 grand opening driving a Bugatti Type 51. The custom Chiron Pur Sport has the same “32” styling on the outside and embroidery on the seatbacks as the Chiron’s Type 51. That number is hand-painted on the doors, as are the “EB” logo patterns on the top. front and rear fenders. Based on the photos of the painting process, it looks like some elaborate masking was used, requiring careful removal after painting. The exterior paint color is a new color created to match the paint colors of the Bugatti race cars of the 1930s.

Inside, the Chiron Pur Sport is mainly available in black and Alcantara red. The most unique aspects are that the door panels have the same kind of “EB” pattern as on the fenders, but this time with embroidery. The car is also garnished with black anodized aluminum with silver logos.

No price has been given for this one-off Bugatti, nor are any estimates for the services rendered. This can happen because each project will be different depending on the client’s idea, so the time and cost will vary. Seeing as the customer will be guided through the process and receive the truly custom cars in the end, cars based on the ones that already have a seven-figure price tag, must be very expensive.

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