US Open ticket prices soar ahead of Serena Williams’ final tournament

Serena Williams reacts during a post-match ceremony after losing to Belinda Bencic of Switzerland on day 5 of the National Bankers Open, part of the Hologic WTA Tour, at Sobeys Stadium on Aug. 2022 in Toronto, Ontario.

Robert Prange | beautiful pictures

As Serena Williams prepares for her last US Open before retiring, tickets to the tennis legend are in high demand.

The United States Tennis Association sold more than 16,500 tickets on August 9 alone, when the tennis champion announced her upcoming retirement, according to the organization – more tickets sold than the previous seven days combined. The tournament will begin on Monday, August 29.

“We are currently sold out for Monday (opening night), Tuesday and Wednesday evenings,” a USTA spokesperson told CNBC.

The USTA will not release financial projections for the popular Queens tennis tournament, and Williams’ announcement comes so close to the tournament’s start date that it’s unlikely her retirement will bring additional funding, capital, or funding. usually booked in advance.

Extra ticket resale site Stubhub said average daily sales in dollars have more than doubled and the number of tickets sold per day has more than tripled. The popular ticketing site says it has seen sales jump 40% since Williams’ announcement.

“U.S. Open demand continues to grow as we are one week away from the start of the action in round one. We encourage fans to get tickets now if they want to go, because of legends like these. Rafael Nadal or Serena Williams advance in a match that could feature Adam Budelli, a spokesman for StubHub, said.

On the ticketing website TicketIQThe US Open price is up 34% since Williams announced his retirement. Prices for this year’s Women’s Finals have also increased sharply in recent days, with the average price reaching $1,289.

The list price of $1,289 is also the most expensive Women’s Final we’ve ever watched, 37% higher than the previous most expensive final, the 2019 Final, which was also the last time Serena made it to the Finals. US Open Agreement,” TicketIQ speak.

TicketIQ CEO Jesse Lawrence told CNBC: “Despite the odds makers ranking Serena as the woman most likely to win the 2022 US Open, ticket sellers are pricing the match. finale as if she would be there.

Williams has won the US Open six times in her career, most recently winning in 2014. She is about to lose to Emma Raducanu of England in the opening round of the Western & Southern Open, a Tennis Association event. women in Mason, Ohio.

“I don’t know if I’m ready to win New York. But I’ll try,” Williams wrote of the tournament in Vogue, announcing his retirement.

The tennis icon turns 41 next month and says she is ready to focus on growing her family after decades of focusing on tennis. She is married to Reddit founder Alexis Ohanian and has a 5-year-old daughter, Olympia.

During his peak playing career, Williams won 23 Grand Slam titles, the second most of all time, behind Margaret Cour, and more than $94 million in career wins, more than twice as many as any other. any other female athlete. She is also credited with bringing African-Americans and girls into the sport.

Forbes estimates the tennis star’s net worth at around $260 million.

“I started playing tennis with the goal of winning the US Open. I didn’t think about it. And then I kept winning,” she wrote in Vogue.

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