ViacomCBS Launches at $10 Fee – The Hollywood Reporter
ViacomCBS is bringing again its streaming bundle, six months after rebooting CBS All Entry as Paramount+.
The corporate is launching a bundle that features each Paramount+ and Showtime, at two completely different value factors: a $9.99 plan that features Paramount+’s ad-supported tier, and a $12.99 tier that features the premium ad-free tier.
With out the bundle low cost, the 2 providers would price $16 and $18, respectively.
The corporate beforehand supplied a bundle of CBS All Entry and Showtime by means of Apple, at a $9.99 value level. It ended that provide earlier this yr, nevertheless, forward of the launch of Paramount+.
Bundles have turn out to be a well-liked technique to spice up streaming subscribers, with Disney’s “Disney Bundle” of Disney+, Hulu, and ESPN+ beginning at $13.99 being maybe essentially the most well-known instance. HBO Max contains one thing resembling a bundle with HBO, Max Originals and Warner Bros. Movies, whereas Spotify has partnered with each Disney and ViacomCBS to launch a bundle of Hulu, Showtime and Spotify at a steep low cost for school college students.
A Paramount+-Showtime bundle would come with the previous CBS All Entry content material, a slate of originals from Showtime and the previous Viacom channels, and authentic films like Paw Patrol and upcoming South Park initiatives.
The reductions, whereas steep, in the end serve to drive subscriber progress, with the aim of retaining subscribers or elevating costs down the road. Paramount+’s ad-supported tier can even assist mitigate the low cost, a lot as Hulu helps hold the worth of the Disney Bundle down, regardless of latest value will increase for a few of the particular person providers.