Video marketing is becoming a hot topic in today’s world, and with social networks like Facebook and Instagram actively supporting it, online video content creation and video content marketing will only grow. Therefore, today we will look at the main video marketing trends.
Both marketers and target consumers prefer video marketing. There are several reasons for this. First, videos help you attract leads. Secondly, such content helps to increase sales. And thirdly, as a rule, people devote a lot of their time to watching various videos, so this is a familiar format for them, which can easily interest you from the first seconds.
Video Marketing Trends That Got Extremely Popular
Ultra-short video clips.
As people’s attention continues to decline, marketers are focusing on content creation to get their ad’s message across in a short enough time that a user cannot or won’t want to miss it. The best example is a 5-second ad at the start of a video before playing the video on YouTube. These ads are unmissable and will get marketers to tell you everything in 5 seconds. These short clips can also be previews of longer, more informative videos.
People prefer short videos that end quickly, however, longer videos with a more informative and memorable message are likely to interest customers more. Short videos should be engaging enough for customers to watch long videos. It is more difficult for content creators to create a 5-minute saga compared to a 5-second clip, but if they get the message right, the result will be very favorable. They should be interesting, informative, educate users, and generate leads.
This method brings commerce and content closer together. Not only will video marketing be about advertising, videos will also nudge customers to buy a product by linking directly to the website that sells that product or offers a service. This makes the user experience flawless. Interactive videos have been around for a long time, but now they are getting more sophisticated.
Videos must be searchable.
When you search for a topic on Google, you now also get a video preview of the relevant content. When it comes to video marketing, if consumers see the video directly in Google search, it will increase the number of views and traffic on your site. This also means that while generating content, the team needs to optimize the video for search results.
Videos automatically play on Facebook or Instagram news feed without sound, if your ad suddenly sounds sound, the user is more likely to close the ad than pay attention to it. Hence, companies using video marketing should focus on mute videos to promote their product. Subtitles and onscreen text can be used in content creation, with the added benefit of attracting people who speak different languages.
This is a demonstration, not an explanation.
In connection with the previous point, if the target customer is not going to listen to audio, the content creator should use video to demonstrate (show) a product or service instead of explaining technical details. For example, if you are promoting a smartphone, people are more likely to pay attention to ads that tell you how to use the features and what the phone is capable of, rather than explaining that it has an eight-core processor and what its characteristics are.
Now you know what trends you need to follow to create the perfect explain videos.