Video: Munchlax-like Munchlax causes chaos in the kitchen in this new Pokémon Legends ad

“It’s Pokémon, but not as you know it” seems to be the tagline for Pokémon Legends: Arceus, which is also a pretty good way to sum up our thoughts on it. But the Pokémon Company’s latest ad for the game, based on the idea that it’s new and different, is a bit… weird.

A Munchlax Muppet-like puppet caused trouble on a cooking reality show by stealing potatoes and throwing vegetables everywhere, much to the dismay of the head chef.

Image: Pokémon Company

And does that mean you should… play Pokémon Legends: Arceus, because it’s unusual? And Munchlax is also a nuisance in the kitchen? The message may not be 100% clear, but we can’t complain too much about Munchy spending his time in the spotlight as a kind of Swedish Chef and Animal hybrid. Also, the Muppet angle is very cute.

If we completely missed the message of this trailer and you have an explanation, please let us know in the comments. If not, let us know which Pokémon you’d like to see the next Muppetified!

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