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Virtual Mercedes-Benz concept designed for “League of Legends” advertising



Mercedes-Benz announced a new one car model. Oddly enough, it doesn’t seem to have a name, a traditional bodywork, or even wheels. It’s completely virtual, having been designed for a “League of Legends” promotional video.

What is “League of Legends”? It’s a popular online multiplayer fighting game big enough to have its own e-sports series. Mercedes-Benz is the exclusive partner of this model, hence the virtual car program. The Stuttgart-based automaker launched it in animated music video of a Lil Nas X song for the game’s World 2022 event.

“Because of the virtual space, there is no limit to what we can do, which means we can push boundaries,” said Gorden Wagener, Design Director at Mercedes-Benz Group. world and give your creativity space for the unexpected”. Indeed, the company offers no explanation for how the car might work, even in a pretend world of magical warriors.

Probably, the car is electric since Mercedes is using a “League of Legends” partnership to promote the EQS SUV. There are some beams that look like blue lightning flowing through the back. There are giant wheel-like shapes attached to all four corners, but they don’t appear to be capable of independent rotation. In fact, the whole car looks encased in glass like one of those Paperweights from the 1970s.

One app that will exist in the real world, Mercedes says, is that it will provide a “League of Legends” interface for MBUX infotainment system.

This is not the first time Mercedes has delved into the world of video games to show off its cars. Almost a decade ago, they created a Concept AMG Vision Gran Turismo for the “Gran Turismo 6”, made a 1:1 scale model (it had no powertrain). In 2014, Mercedes-Benz’s Japan cooperate with Nintendo to set GLA (and some other Mercedes models) in “Mario Kart”.

“League of Legends World” begins November 3.

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