A virtual “robot rapper” has been removed by the record label following criticism that it perpetuates racist stereotypes.
Just days after announcing it had signed a contract with the computer-generated FN Meka, Capitol Music Group announced it had “severed ties” with the project and apologized to the black community for its “insensitivity” and lack of research.
It comes after activist group Industry Blackout shared an open letter to the label, describing the augmented reality (AR) rapper as a “combination of gross prejudices” and a “disgust”. carelessness”.
Posting the letter on social media, the group emphasized the use of the letter N and described the scene where the rapper was beaten by the police.
In a statement sent to Sky News, a Capitol spokesperson said: “CMG has severed ties with the FN Meka project, effective immediately.
“We extend our deepest apologies to the Black community for our lack of sensitivity in signing this project without questioning justice and the creative process behind it.
“We thank everyone who has reached out to us with constructive feedback over the past few days – your input has been invaluable as we have come to the decision to terminate our association with the project. .”
FN Meka currently has over 10 million followers on TikTok and over 570,000 monthly streams on Spotify. Its Instagram account, which has more than 220,000 followers, is now set to private.
It is described as “Robot Rapper not accepted by this world” in his social media bio.
According to industry reports, despite being voiced by a human, the music and music are partly developed from artificial intelligence.
In their open letter to the Capitol, it was captioned “Do you have FN amnesia?” and posted before the project was scrapped, Industry Blackout described the trademark as a “deaf tone” about the signing and called for a formal apology.
They wrote: “While we welcome innovation in technology that connects listeners with music and enhances the experience, we find fault with a lack of awareness of how offensive this caricature can be. .
“It’s a direct insult to the black community and to our culture. The mix of crude prejudices and appropriating manners rooted in black artists, purely with obscene words in the lyrics.
“This digital dummy is an abomination of carelessness and disrespect to real people who face real consequences in real life.”
Sky News has reached out to the company behind the project for comment.