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VW CEO says electric pickup will be ‘opportunity of a lifetime’

US Volkswagen Group CEO Scott Keogh said in a recent interview with Business Insider.

Pickup truck buyers are known for their brand loyalty and very specific preferences, but Keogh said he sees electrification as a “reset moment” that could enable new alternatives from Different brands gain traction in the market.

It is worth noting that the VW Microbus, once the inspiration for ID.Buzz The electric truck is expected to arrive in North America in 2023, with a pickup variant. But VW has yet to commit to an electric pickup of any kind.

2024 Volkswagen ID.Buzz

2024 Volkswagen ID.Buzz

“That’s something we’re looking at,” Keogh said, “but really nothing to report right now.”

Many other automakers seem to have the same mindset as Keogh. The list of companies developing electric trucks is long, including established truck manufacturers and startups.

Several startups have suggested electric pickups, although only Rivian R1T have achieved production so far. The Lordstown Endurance overdue, and the company probably lost the opportunity.

The pickup truck is the best-selling product of the three Detroit automakers, and all three are committed to producing electric models. The Ford F-150 Lightning is expected to begin production later this month, and Ford has discussed a higher volume models for success in a couple of years.

2024 Volkswagen ID.Buzz

2024 Volkswagen ID.Buzz

General Motors to start production of GMC Hummer EV pickup in December 2021 and with higher volume GMC Sierra and Chevrolet Silverado EVs on the road.

One Electric Ram pickup truck is expected to arrive in 2024, and Nissan is said to be considering a compact electric pickup.

Like VW, Kia doesn’t currently sell pickups in the United States. It confirmed plans for an electric pickup as a global model, but pointed out that will need to be a premium model makes sense in America

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