And what he’s saying now, more or less: it’s time to become a reality. “I can’t be optimistic at the moment,” Demna said backstage after the show. That feeling is, uh, hard to miss: models, heavily made-up faces, wearing sweaty suits, wading through the mud with (fake) kids in cars and bags in hand, Their water-soaked ballet shoes suggest a half-prepared feeling. (Several Lay’s Chips meme-ifed leather bags — an official collaboration with PepsiCo, Balenciaga CEO Cedric Charbit confirmed backstage.)
Oversized suits appear in workwear fabrics combined with 3D printed clogs in animated proportions, preventing models from walking but having to trudged through the mud. “I think this show really shows a lot of that — the music, the setting, it’s about the moment we’re living in,” says Demna.
