War of Heroes, a game by Myanmar-born developers, allows opponents of the country’s military coup to kill virtual soldiers and raise funds for real-life resistance (Richard C. Paddock / New York Times)

How to improve customer experience – Zoho SalesIQ – Not long ago, “If you build it, they will come” was the status quo of businesses. Regardless of what customers really need, businesses mass-produce things and people rush to buy them.

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