We 23, 24 and 25 — We’re buying and ignoring these trends

When it comes to navigating trends, Who What Wear editors know their way. Sorry for blowing our own whistle, but we’ve become experts at navigating through hundreds of pages of new arrivals, latest collections, and internet photos of what people are wearing. We also wanted to focus on every market but have recently focused on Gen Z shoppers. So we decided to get some insight from our Gen Z editors, who who share similar interests and are always chatting about what’s new — from the buzzy bag on our wish list to the red carpet fashion moment that left everyone reeling. Many people may try to stay away from their age stereotypes, but Gen Z has decided to accept them fully.

Below, we polled the under-25s at Who What Wear to get a better idea of ​​what trends they’re prioritizing in 2023 and which ones they’re continuing now. Style is subjective, so it’s not at all a “do and don’t” type of story, but feel free to take inspiration wherever you find it. And a fair warning: These choices will likely appear on your algorithm soon.

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