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‘Wednesday’ Is Netflix’s Most Popular Series. It’s So Depressing.

The Addams House may be a museum, but basically everyone in the world comes to see them. At least a lot of people watched Wednesday, Netflix and by Tim Burton dark comedy inspired by The Addams family. This week, the series became the second most popular English-language series among streamers, behind only Strange things Season 4. The pigtail enthusiast may have built her brand as an outcast, but now it looks like she’s the prom beauty—or, in the case of this show, “Rave’N dance.”

Again, it looks like algorithmic thinking has paid off. Wednesday It may not be the most original idea, or even the most creative adaptation, but it has all the elements that make up a Netflix success story: a big name (Tim Burton), attached associated with a famous property (The Addams . family), made with a buzzy star in its center. (In this case, Jenna Ortega, just completed her turn this year Screaming and Ti West’s x.)

In reality, Wednesday may be even more popular than Netflix’s rating system indicates. Like Diversity note, the platform selects “Most Popular” picks by tracking hourly viewership during the first 28 days that shows are available. Strange things 4, have a longer run time Wednesday, was easily won by that metric. But if you count by the number of households followed, Diversity reported, Wednesday had the children cut bowl beat.

Wednesday’s impact is hard to overstate. She has it all Children listen to The Craps and dance like they’re in a Video Siouxsie and Banshees. Her copy of Rave’N Dance dress has filled with Etsy with black tulle. And most importantly, she’s currently the third most watched series on Netflix, with over a billion hours of watch time growing in less than a month. Can we even call this girl an outcast anymore?

All this is great for Wednesday, great for Jenna Ortega and great for fans who enjoyed a trip to Nevermore Academy. However, as our television landscape becomes increasingly littered with early, small-budget gems, the continued dominance of big, IP-based content feels like a death knell. for the thought-provoking, voice-based projects that once defined the “Golden Age of TV.”

Before Wednesday 2nd place on Netflix’s “Most Liked” list, behind Strange things, silver medal belongs to The Beast: The Jeffrey Dahmer Storyone Immigration has moral problems in by Ryan Murphy ever-evolving classics inspired by real-life brutality. (Like podcasts like serial revealed, and seemingly every streamer now accepts, true crime stories are some of America’s favorite “IPs”). Other The English series “Most Popular” includes Bridgerton (based on a romance novel series), Lucifer (based on a DC Comics character)Witch (originally a series of video games), Anna’s Invention (inspired by real-life scammers Anna Delvey), and 13 reasons why (adapted from the YA novel). For all the concerns critics might have about IP-based programming decisions, skepticism, that kind of thinking has clearly paid off with viewers.

You can feel the change in real time. Better things and Atlanta—two meditative voice-over comedies that helped define the heyday of FX’s “prestige” comedy — both aired their final seasons this year. It seems that every platform is passing a incredible amount of queer contentand Warner Bros. Discovery purified Thoughtful, groundbreaking voice-controlled HBO Max series left and right.

none of these are Wednesday(or Wednesday’s) fault. It’s a thoroughly enjoyable show with a CW-but-a little more expensive vibe, and Ortega is an undeniably star. It’s hard not to wish for a world where Wednesday and a smaller, even weirder goth show (like the recently canceled HBO Max Los Espookys) can exist side by side. Instead, we have studios that measure popularity not based on actual viewership, but on how long they can hold someone’s attention—anyone—. In Wednesday’s own words, “What kind of dark hell is this?”



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