What does selling to platform engineering teams mean for developer relationships? • TechCrunch

Startup sells developers Instruments over the past few years have seen pendulum swings. On the one hand, developers rarely need anyone’s permission to start using their tools, which leads to teams within the same organization using wildly different technology stacks. . On the other hand, more and more companies are trying to limit this chaos at the organizational level.

The second trend is called fundamental engineering and is represented by fundamental engineering groups. Speaking to TechCrunch, Boldstart adventure partner Shomik Ghosh described these as “teams in larger organizations typically assigned the role of improving the developer experience to other developers in the organization.”

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The role of foundation engineering teams includes coming up with their own tools and documentation, and making core tool purchasing decisions that developers across their entire organization will be able to use.

For growth-focused startups, this raises a question: How do you sell your product to foundation engineering teams?

We asked this and more to three people with extensive knowledge of the space: the startup founder Nora JonesManaging Director at desserts; Armon DadgarCEO and Co-Founder of listed company NASDAQ HashiCorp; and CEO Karl Hughes, a developer content marketing specialist. Let’s dive in.

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