Business

What is ‘White Label’ and How Can it Benefit Businesses?

Meta: White Label casinos are a relatively new concept, and they can benefit businesses in a number of ways. Basically, most of the hard work has already been done for you, which is ideal for starting a new business in one of the most competitive and lucrative industries.  

One of the main reasons why there are so many online casinos out there today is because of White Hat solutions, which basically enable new businesses to get off the ground quicker than ever before. In short, a White Label casino is a ready-made platform that follows a basic winning formula, and much of the hard work of getting a business up and running has already been done for you. 

A White Label casino solution is a trusted company that has set a business model and framework in place for other people to use. It’s why so many online casinos out there today look the same, have a similar catalogue of proven-performing games, and may have several other similar gambling products available too, such as a sports betting product, live dealer casino, and/or bingo and poker products. Take a closer look at how White Label casinos can benefit businesses right here. 

What are White Label casino solutions in a nutshell?

A white label casino solution is an effective business solution for those of you who are looking to start an online casino business from the ground up without putting too much work in. If you’re hoping to launch a new casino project and make money, white label casinos are a great alternative, as opposed to the standalone casino business model. When you purchase a white label casino solution, you will get instant access to an online casino product that’s ready to launch and operate. 

Instead of doing all of the hard work that’s generally needed to launch a casino, such as considering what types of casino software providers to use, how to build the website, what kind of support network to offer registered members, what kind of payment solutions you should provide, the legal requirements, and other basic components to starting a new online casino, the white label model has already taken care of this for you. You can begin to operate under the provider’s current online gambling licence in certain jurisdictions/markets.

Benefits of a white label casino 

Some of the most obvious benefits of white label solution casinos are that it takes you a much shorter time to begin operating in a market. The payment solutions, such as Visa, MasterCard, and Maestro, along with certain prepaid cards (e.g., Paysafecard) or e-Wallets (e.g., PayPal, Skrill, or NETELLER), plus various other payment options, will be accessible and ready to use. In short, you will legally be ready to operate without any additional stress or difficulty. 

That’s not all. Other benefits include huge savings on licensing fees and the ability to focus more on marketing and retention. All of the benefits are crucial for operators that are looking to open a new online casino in the quickest possible time. If you’re looking to try out white label online casino software and start a new online casino business from scratch, the good news is that there are several reliable options now available to you. 

What is the White Label solution provider responsible for?

The white label solution providers are responsible for things such as the processing of payments via any of the payment options that were mentioned above. In other words, it is responsible for the financial infrastructure. Additionally, it’s also responsible for providing the games and software providers, some of which could include Evolution Gaming (strictly liver dealer casino games) and various other industry-award-winning providers, such as NetEnt, Pragmatic Play, Red Tiger Gaming, Playtech, Microgaming, Blueprint Gaming, and Play’n GO (for slots, table & card games, jackpot games, and more). 

Other aspects the white label solution provider is responsible for include website hosting and development and the technical support that’s offered to the registered members and the visitors to the casino. 

What is the operator of the online casino responsible for?

The four main areas the casino operator is responsible for include things like player acquisition, marketing, player retention, loyalty programs, promotional strategies and offers, first-line support to players, and the day-to-day operations and administration that goes into running a casino. There are currently hundreds of white label casinos out there today, and the only real downside is the relatively high revenue share, which can range from around 10% up to 50% or more. 

However, some white label casino solutions have zero ongoing fees whatsoever. Instead, they will charge an upfront fee, which can also be quite costly. It’s an extremely competitive market, so ensure that it’s something you really want to get into before purchasing a white label casino package. It has worked really well for some people, but others have struggled and have not been so successful. The best thing to do would be to try and carry out as much research as possible before taking the risk. 

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