What Makes Fashion Go Viral on TikTok

Fashion is a constantly evolving and ever-debatable topic. For scores of people, fashion seems to be the strongest weapon of expressing and presenting a facet of their personality with a lot of panache and gusto. Fashion trends come and go, but it is at that precise moment that they go viral that makes all the difference. 

Amidst the endless platforms where you get to use these viral trends as a part of your marketing strategies or to enhance your brand as a fashion influencer, well-made TikTok videos are increasingly becoming one of the most entertaining and engaging ways of making fashion go viral. 

We are all well-versed with the world of fashion influencers, which has become a full-fledged profession in today’s world. Countless fashion brands today reach out to reputed fashion content creators who help market their products in a fun way!

So even though TikTok content might have the upper hand in determining who gets to be the top go-to fashion content creator, analysis says that traditional influencers will continue to have a say on which brands stand out and the styles that go up on the radar as trending and viral. 

TikTok focuses on whether you are interested in a particular silhouette, color palette, or fit of a recent ongoing fashion trend. It then ensures that you get to see loads of content on that topic so that you get a more wholesome experience before deciding on whether you would want to hop onto the same bandwagon.

Certain types of strategies are quite instrumental in determining which fashion content gets the maximum traction and more views. Let’s have a look at a few relevant ones that prove to be impactful in this context:

1. Shedding Some Light on Specific Looks for Specific Body Types

What a lot of people are looking for in a viral fashion TikTok video is multi-faceted ideas. This approach is often known as an agreed-upon trend.

For example, if there is a recent ruffle dress fashion trend that has gone viral in a 5-second TikTok video, or there is a new baggy jeans look that everyone is trying out, and it is said to complement mid-sized to plus-sized body types beautifully – it automatically connects with people as they are introduced to a new trend as well as facts about what would look good on their body type, in case they are willing to try out this viral trend.

The experiences and visual examples are what truly connect with the viewers, who then are interested in trying it out for themselves.

2. Giving a More Realistic View of a Trending Fashion Look

Some of the content ideas that often go viral on TikTok involve giving a more realistic view of how a certain fashion trend that is made to look extremely glamorous on a celebrity would look like on a “real” person, so to speak.

Most often, what entrances common people, especially those interested in fashion, is trying out the new exciting trend on the block and how it looks when celebrities flaunt it.

The world of celebrity looks has a tremendous power to encourage people to try out a certain fashion trend. Therefore, one of the most common content ideas to try out for a viral fashion TikTok video is to recreate a particular style that a celebrity has tried out recently and have an influencer show how a common person can style the same fashion trend in their way. 

Fans of celebrities and influencers feel an instant click when the content is portrayed as showcasing a celebrity look with all the fashion trend nitty-gritty in place.

3. Affordability is a Great Selling Point for Viral Fashion Videos

Hooking onto the next big thing in fashion is the crux of the fashion content for TikTok videos. However, once people are made aware of such trends, they also want to find a suitable brand/store from where they can purchase a similar-looking outfit and try out a specific fashion trend that can be seen on nearly every TikTok style video.

This is why curated lists of brands that stock trending outfits at an affordable rate are quite an attractive feature of fashion videos on TikTok. Once people get to know about some affordable brands who are selling the same style of outfits as those that are trending –  that too in an affordable range – it becomes the most effective selling point of that TikTok fashion video over the rest, which are still cashing in on the same viral trend to get more views and traction to their videos.

Information is thus a key element of the content utilized for TikTok videos, along with the use of trends.

4. Implementing the Latest Fashion Trends

For a fashion video to go viral, it is essential that creators keep an eye out for the latest fashion trends and implement them timely. The millennial crowd likes to know what’s hot and happening NOW in the fashion industry.

Therefore, coming up with crisp videos that give a glimpse of all the latest trends in an informative and aesthetic way easily catches the attention of TikTok viewers.

Following runway shows and season collections by numerous designers makes it quite easy to implement the latest trends. Considering how fast these trends change, being proactive and aware of all the latest fashion forecasting is a great boon to any TikTok creator.

There are also plenty of media platforms that constantly update fashion enthusiasts on the latest viral celeb look or fashion hack that is trending. Keeping an eye out for such pieces of information is essential as it gives creators sufficient and relevant information for creating TikTok that are bound to go viral.


The above-mentioned content types are some of the most engaging kinds of fashion videos that go viral on TikTok. All it requires is for creators to keep an eye out for fashion trends and how they can be aesthetically incorporated into TikTok videos to make them a top choice for viewers on a fast-paced content consumption platform like that of TikTok.

Be it the newest glamorous beauty trends on TikTok or the latest clothing styles that everyone is dying to try out – trends decide which content are in or out on social media platforms these days, so make sure you cultivate a good eye to spot them and make the most of it with your own TikTok!


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