It’s an island closer to France than it is to Britain – but it’s part of the British Isles.
This is where miles of tunnels were built during the Second World War – but by Germans, not British soldiers.
And it has lower taxes than the UK and its own financial rules.
According to Amanda Burns, CEO of travel agency Visit Jersey, the island of Jersey is only 5 miles long and 9 miles wide but has a lot to offer visitors.
“We have a pretty big punchline,” Burns told CNBC by phone. “What’s really exciting is … the uniqueness of the island’s geology, through history and heritage,” she said.
Located about 120 miles from England – and 14 miles from France – Jersey attracts visitors to the island by ferry or a short flight.
Although English is primarily spoken, Jersey has its own language, which is not spoken anywhere else in the world. Jerriais, sometimes called “Jersey French,” has evolved over the centuries and is still used on the island.
A recent tourism campaign highlighting Jersey’s quirks has made the island’s European influence an attraction.
“Strange Brit…(ish),” is how the campaign describes the island – “the familiar British atmosphere gives way to an eerie continental feel,” it continued.
Visitors are also encouraged to explore Jersey food, such as the island’s potatoes, known as Jersey Royals.
You can only buy potatoes in Jersey or in mainland England. Although there is no official connection to the British royal family, Jersey Royals do have a Protected Designation of Origin, or PDO, an EU-issued label for food products. have the strongest link to the place where they are produced. Since Brexit, potatoes have been included in a similar UK scheme.
Royal Jersey Potatoes are only available in Jersey and the mainland of the UK.
Source: Visit Jersey
Jersey business owner Marcus Calvani founded a company of oddly shaped Jersey Royals that didn’t pass sales standards – he made vodka with them, bottled under the Fluke name.
“It takes 11 kilograms of Jersey Royals to make one bottle,” says Calvani. “It has a beautiful mouthfeel…smooth and viscous kind. And the weird thing you get from it is a slight honeydew vanilla scent on the nose.”
Calvani borrows its name from the potato’s original moniker: Jersey Royal Fluke, named when farmers were experimenting with growing the vegetable in the early 19th century, following the decline of cider gardens. The bottles will be available in high-end department store Harrods later this year, for around £50 ($61) per bottle.
Is Jersey part of the UK?
The short answer is no – but it is “UK Dependency”.
- The relationship is explained on Website of the British Royal Family as follows: “There are three island territories in the British Isles known as the Dependencies; these are the Bailiwicks of Jersey and Guernsey making up [the] Channel Islands and Isle of Man. The Crown Dependencies are not part of the United Kingdom, but are self-governing property of the United Kingdom. “
- The Channel Islands were formed as part of the Duchy of Normandy in the 11th century – Normandy is a region in northern France – ruled by Henry I since 1106. Today, Queen Elizabeth II is known as the Duke of Normandy. on the islands.
- Jersey is a self-governing body, with its own rules and administrative system. Although it is not part of the United Kingdom, the British government has a responsibility to protect it and maintain international relations.
Jersey became a Dependent Kingdom in 1290, not long after Mont Orgueil Castle, on the east coast of the island, was built.
Burns described it as a “kind of Hogwarts castle”, a reference to the fictional Hogwarts School of Witchcraft and Wizardry in the Harry Potter series. It sits above Port Gorey, which Burns calls “a spectacular and iconic site.”
800-year-old Mont Orgueil Castle in Jersey, with The Moorings (blue building) in the foreground.
Source: The Moorings, Jersey
There are also ancient sites on the island, and in July the Prince of Wales was named patron of La Cotte de St. Brelade, a settlement in southwestern Jersey was inhabited by Neanderthals 250,000 years ago.
More recently, Jersey was occupied by the Germans during World War II – the only part of the British Empire taken over by the Nazis – who built underground tunnel tourists can visit.
The tunnels were created to protect the Germans from Allied air raids, and sections are open to the public from March to October.
Another oddity of the small island is the humorous rivalry between its east and west sides, according to hotelier Iselin Jones, who runs it with her husband Matthew. The Moorings Hotel and Restaurantnear Mont Orgueil Castle.
Harbor at St. Aubin, Jersey on the southwest side of the island.
Source: Visit Jersey
“The island is divided into several parts into ‘populated areas’ and ‘residential areas’,” she said. “It’s really different natural environment. Western a lot [about] barren sand dunes open wide… while to the east are rocky roads and dense forests. “
Bay of St. Ouen, which spans much of the west coast, is popular with surfers, while Plemont Bay, to the north, reveals a sandy beach at low tide.
Jersey, which has more sun than the mainland, has traditionally attracted families wanting a bucket and spade beach vacation and seniors looking for a relaxing vacation. But Visit Jersey also wants to appeal to “moment-makers” or younger travelers who tend to document their trips on social media, Burns said.
Jersey is known for its seafood, such as the lobster and oysters seen here at St. Ouen.
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Burns said. “That audience size is much larger, but in reality the competition is also fiercer.”
Calvani of Fluke, who runs several eateries in Jersey, says the type of tourist to Jersey is changing.
“We’ve seen some sort of younger, urban, short-stay visitor,” he said. “And I think they like it: they eat well, go to the spa, play golf… do two or three nights and then come back again. [city] flat.”
JB’s Brewhouse, a craft brewery and barbecue restaurant, is one of Calvani’s restaurants that attracts visitors from further afield, he said.
“Americans who come to JB’s find it very interesting that we are smoking like Texan cowboys, but eating tiny cows from Jersey,” he said.
Business owner Marcus Calvani runs JB’s Brewhouse, in St. Helier, Jersey, a Texas-style barbecue bar and restaurant.
Source: Served Group
Burns said younger visitors also love to visit Faulkner Fisheries, which was started in 1980 by Sean Faulkner, a Jersey resident, for a summer barbecue. with local scallops, lobster and oysters.
On the west coast of the island is Atlantic Hotelpart of the Small Luxury Hotels of the World collection, of which chef Will Holland is a celebrity, has appeared on British television cooking programmes.
Portelet Bay Cafe serves pizza and seasonal treats to those making the trek down its cliffside steps. And St. Helier, the largest town on the island, is home to Bohemia Restaurant, which has held a Michelin star for 17 years.
Jersey is often considered a tax haven – residents only pay 20% income tax, compared to 45% in the UK
The island also has a “high value residency program” for “comfortable” people earning more than £725,000 (about $875,000) a year, according to the report. Jersey government website. For those in the program, income above this level is taxed at 1%.
There are also no business taxes to be paid in many areas, although exceptions include financial services companies, which are taxed at 10%, and utility companies, which are taxed at 20%. That contrasts with the UK, where corporate tax is currently 19% on all businesses.
Jersey cows are famous for the rich milk they produce.
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According to the business body, the financial industry employs about a quarter of the working population on the island Locate Jersey.
However, the cost of living “can be high compared to other countries”, according to the island’s government website. The average price of a home on the island was £660,000 in the first quarter of 2022, compared with the UK average of £277,000, according to Jersey Statistics.
Cost is an issue for Calvani, who provides housing for some of his employees.
Marina at the financial center of St. Helier, Jersey. The island is known for its tax incentives for residents and businesses.
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“We just brought in three new employees from Kenya,” he said. “These people have a high level of education, many years of experience [but] Housing for them is a big deal. “
After working with Disney during his time in the United States, he says he considers Jersey to be a giant “amusement park.”
“You have two entrances, at the airport and the harbour… motels, breakfasts and hotels, you have a main retail center of St. Helier [and] he said.