What to wear in Boston

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Boston is a city full of surprises. History buffs can enjoy traversing the cobblestone streets of the North End and touring modern masterpieces at the Institute of Contemporary Art. Meanwhile, fashion enthusiasts will find plenty of shopping options at seaportwhere brands like Everlane and grace love ren Meet local favorites at Presenthome to an ever-evolving range of lifestyle brands.

“Boston has a bad reputation for bad fashion, but I don’t think that’s true,” said Alison Barnard O’Brien, founder and owner of the Boston fashion boutique. Injeanius. At the head of the Boston fashion industry for nearly two decades, O’Brien has seen trends come and go. What? Actually She explains that the problems for most Bostonians regarding their personal style can be wrapped up in a few key questions.

“There’s a lot of people wearing on-trend clothes and they’re thinking, ‘Is it appropriate for winter? Is it easily accessible? Can I use it every day and upgrade it?'” O’Brien said. “You can wear your denim, but you add personal items that help elevate it.”

One non-negotiable item should be part of your Boston packing list: a hat. This is especially true if you visit in winter. “You need a good hat, whether it’s a beanie or something,” says O’Brien. “You have to cover the noggin.”

And don’t forget the right outerwear. When the blistering winds of Boston hit your body, you’ll want every inch of protection from the elements.

“You need a jacket that covers your butt,” says O’Brien. “The butt-covering jacket is very important in keeping you warm here. I also firmly believe in certain types of cashmere wool – cashmere wool gets me through the winter.”

Consult the agenda ahead for what to wear and do in Boston.

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