WhatsApp kicks off global branding campaign for its privacy-preserving features

WhatsApp is launching a global branding campaign to raise awareness of its intertwined security features.

WhatsApp has launched its global branding campaign to create awareness of the interlocking layers of privacy. New features will provide more privacy and control over chats. Avinash Pant, marketing manager, Meta India, has said that WhatsApp has continuously added layers of protection through product features that empower Everyone more control over their messages. “This is how we raise awareness and reassure users about how new and existing built-in protections help you text comfortably without compromising your privacy,” he said. We want our users to know that they always have a space on WhatsApp, no problem where are they. He added that it is a great privilege that about two billion people around the world trust WhatsApp to send their personal messages every day.

Check out the new features introduced by WhatsApp:

During its campaign, WhatsApp will educate users about these security features through short videos by highlighting their benefits. Check out the key security features offered by WhatsApp.

Leave the group silently: WhatsApp introduced this feature recently. This will allow users to exit the group privately without notifying the other participants in the group.

Hide Online working status: Now users can keep Online private presence, by choosing Who can and cannot be seen when they are online.

No screenshots for See Once messages: View Once is a fairly secure way to share media files. However, WhatsApp has added an extra layer of security by turning off screenshots for View Once messages. This feature is currently being tested and will be rolled out to users soon.

Default E2EE: WhatsApp provides end-to-end encryption by default (regardless of device) for individual messages.

Encrypted backup: WhatsApp allows users to back up their chat history with end-to-end encryption so that it can only be accessed with a password or encryption key.

Disappearing message: WhatsApp’s Disappearing Messages allows you to set the duration for the messages to disappear: 24 hours, 7 days or 90 days for photos and videos to disappear once they are opened.

Block and Report: Users can block and report someone if they are sending offensive or spam content.

Two-step verification: For added protection, two-step verification allows users to set a unique six-digit PIN when re-registering your phone number with WhatsApp.

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