If you’ve been on social media recently, there’s no doubt you’ve seen bright pink Barbie promos grace your feed. And with all the hype, it’s no surprise that the film premiered to record-breaking box office numbers, not to mention critical acclaim and deep audience adoration. But when Ivana Primorac, the movie’s lead hair and makeup artist, first heard about the film, she wasn’t sure what to expect.
“I was very excited, but I couldn’t figure out why we would make a movie about [a] Barbie doll,” Primorac says. “And I was like, well, because it’s Greta, I’m immediately interested. … Once I read the script, it was clear to me that this is going to be an amazing thing to try and help create.” Soon, Primorac jumped right in and proceeded to create one iconic look after another.
On the latest episode of Who What Wear With Hillary Kerr, Primorac is bringing us inside her process. She speaks on how she achieved the perfect shades of blonde, the sheer number of looks that appear even before the opening credits finish rolling, and the rough draft looks for some of our favorite characters.
For excerpts of their conversation, scroll below, and make sure you tune in for the full rundown.