If you don’t think Kapital has been invited to the annual event Collect Memorial Day deals, You’re wrong. We’re as surprised as you are, though: the cult-favorite Japanese brand is a great product, we’re sure, but its stuff rarely goes on sale. So imagine our delight when we stumbled upon a treasure trove of its surreal pieces—hundreds of powerful pieces!—on sale at Mr Porter before the holiday. weekend. Honestly, we still can’t believe it ourselves. But now is not the time to ask questions: now is the time to pinch yourself, take precautions, and then buy as many brand jeans, fleeces, and knits as your credit card allows. .
What do you need to know about the Capital? This explainer is a great place to start, but since time is of the essence we’ll give you SparkNotes. In 1984, Toshikiyo Hirata founded the brand as a denim factory, and for 18 years the brand only produced that product. Until then, Toshikiyo’s son, Kiro, has left his job at the equally famous Japanese label 45RPM to start designing clothes for his old man. Since Kiro got on board, the brand has launched a number of products that are complicated, bizarre, silly and desire Men’s wear on the whole planet dang.
Kapital has been available at retailers in the states since the early 2010s, but it’s only really started to make its stride more recently, making its mark from the familiar wardrobe staples. Jonah Hill, Shai Gilgeous-AlexanderAnd John Mayer, just a few names. And for good reason. Whatever you like, Kapital can do it inimitable: jeans, fleece, knitwear, trousers, shorts, accessories, jackets, shoes… you name it It. And right now, all of that and more is on sale. This is the place to start.
Freaky jeans setting the standard
Kapital’s original rationale still represents one of the categories it does best, and the brand’s treated, brocade or repaired denim will naturally shine a lot more. A floral beach scene on a denim jacket? It sounds right. The reversible Coneybowy is both fun to talk about and fun to wear, thanks in part to that sweet cropped silhouette. And that’s just scratching the surface.
Cloud-Soft Fleece Jacket
Over the years, Kapital’s fleece jacket has become as much a business card as its jeans. What started as a gonzo remix of the classic Patagonia Snap T — down to the iconic beige and blue — has evolved into a range of exciting print, sashiko stitching and embroidery options.
Kapital has plenty of items that characterize its name—bone jeans, a card game shirt, a horned Kamakura helmet—but its knitwear may be the best of them all. They largely fall into two camps: Smiley Elbows (aka 5G Cotton Knit, which has made many by-products) and Kapital Koogi (aka 7G Gaudy Knit, which boasts several byproducts). For the record, those who deserve the marquee position. But let the records also show that any sweater that fell outside those camps was hit hard.
Pants have absolutely no spikes
Kapital doesn’t really make “normal” pants or shorts. For the most part, it is widely traded and wild. Hilarious prints, annoying patchwork, kaleidoscope refractions, PhD level repairs, hand stitching done in time long enough to warrant a PTO in a few days… basically anything but normal. If you’re looking to spice up your pants rotation, then you’ve come to the right place.
Wild style finishing steps
A few years ago, Kapital sold a fully functional, miniature denim jacket with a key holder on the inside and the words “Fuck Key” embroidered on the outside. (No, really. Look for it.) And that pretty much sums up its accessory approach. Slip your feet into the brand’s smiley socks and you’ll see why they inspire such a passionate following. The brand also prints smileys on shoes, beanies, and jewelry, but they rarely return anything—so if you see something you like, hit that “buy” button.