If you’re scrolling through Twitter today, you might be perplexed to see some companies posting confusing one-word tweets.
It all started when the American train company Amtrak accidentally tweeted the word “train” on Thursday night.
The tweet gained more than 153,000 likes and 23,000 retweets by midday UK time on Friday after mischievous Twitter users discovered the apparent error.
Not wanting to miss out on self-promotion, several companies jumped in and posted similar tweets, starting a viral trend.
They were joined by a world leader, a sports icon and even a Marvel superhero as the trend was emerging.
US President Joe Biden paused his busy schedule as leader of the free world to tweet the word “democracy” – what he fears is at stake in the US because of the “radical ideology” of Donald Trump and his supporters.
Some Twitter users must have been confused when cricket legend Sachin Tendulkar joined the fun by simply tweeting the name of his favorite sport.
Superhero fans must have been amazed at Deadpool’s account as the fictional crime fighter tweeted his name as part of a viral trend.
The Washington Post, one of America’s most highly regarded news outlets, showed a softer, perhaps humorous side, when it tweeted the word “news”.
The social media team at NASA posted something out of this world as they sent the word “universe” to their 61 million+ followers.
The Twitter account for the hotel company Marriott’s loyalty program joined by tweeting “hotel”.
Online marketing company Mailchimp clearly made a big splash when they tweeted the word “email”.
American tech news website CNET couldn’t resist mocking Amtrak when it tweeted the word “tech”.
National public radio in the US simply tweets the word “radio”.
These won’t be the only companies, or maybe even the world’s leading, to join the trend – so have fun spotting them!
