This summer, Nick Jonas and Priyanka Chopra Jonas made their first joint investment, and compared to many celebrity investments in the past, recipients may be a bit surprised. It’s not cryptocurrency or a new app, but a legacy, family-owned company: Perfect Moment, a British luxury sportswear brand specializing in swimwear and ski wear.
This investment will be used to help the business as it expands globally, with the help of the couple’s prominent social media followers (on Instagram, Jonas has 33 million followers and Chopra Jonas has 80.9 million followers), in an effort to make Perfect Moment an international household brand.
The couple recently shared more with Luck about their decision to invest in the company.
- Start up: Perfect moment
- Location: London, England
- Founded year: 1984
- Valuation: Refuse to disclose
- Investment: Refuse to disclose
- Number of employees: 37
Why do they invest, in their own words
We live a very active lifestyle and therefore we need our wardrobe to serve many purposes. We both love the mountains (Nick is a skier and Priyanka is a snowboarder) and are passionate about our personal style. We tend to focus on products that combine fashion and function without compromising on one or the other. We discovered Perfect Moment spontaneously and have been loyal fans ever since, as we can enjoy the outdoors and perform to our best while still feeling the fashion forward. .
While working in London, we met the founders of Perfect Moment, Jane and Max Gottschalk, by chance. The four of us immediately clicked, so when an investment opportunity came up, we jumped right in. It is extremely important to us that our values align with any company we choose to invest in.
Perfect Moment fulfills the aspirations of young customers who want outdoor adventure and those who are looking for their own perfect moment. Not having to choose between great looks and performing at their highest level is a consumer need that Perfect Moment has ingrained in the brand ethos, and as a result, it has become the brand of pants. The most desired ski jacket on the market. We really love all of their products and have seen them with our own eyes as they hit the slopes. For us, investing in them is an easy choice.
This is part of Why do I invest?A series of well-known investors from all different backgrounds and industries, reveal what inspired them to invest their own money in a new business.