Why Tesla’s solar business has not yet taken off as Elon Musk promised

It has been 5 years since Tesla acquired SolarCity for round $2.6 billion.

To persuade shareholders to approve the deal, Elon Musk hosted a splashy event in Hollywood, the place he held up a shiny roof shingle, which he stated was a miniaturized photo voltaic panel.

SolarCity was based in 2006 by Musk’s cousins, Peter and Lyndon Rive. It was backed by Musk who served as chairman of the board at each Tesla and SolarCity. Musk’s aerospace firm, SpaceX, had additionally bought tens of thousands and thousands of {dollars} value of photo voltaic bonds from SolarCity.

“The objective is to make photo voltaic roofs that look higher than a standard roof, generate electrical energy, last more, have higher insulation, and really have an put in price that’s lower than a standard roof plus the price of electrical energy. Why would you purchase the rest?” Musk stated on the occasion in October 2016.

The roof tiles have been going to be the following massive factor in residential photo voltaic, in keeping with Musk, and as soon as Tesla and SolarCity mixed, the product would juice the corporate’s development whereas delivering clear power to householders.

After the deal went by, nevertheless, new installations by Tesla-SolarCity plummeted.

Within the fourth quarter of 2017, Tesla reported a 43% drop in photo voltaic deployments in comparison with when it bought SolarCity. The corporate ended up shedding its market-leading place in 2018 and now hovers round 2% of the residential photo voltaic market, in keeping with Wooden Mackenzie. Within the first and second quarters of 2021, Tesla put in 92 and 85 megawatts of photo voltaic, respectively. That is lower than half of what SolarCity was putting in per quarter earlier than the acquisition.

Tesla moved some photo voltaic workers to work on constructing the corporate’s electrical vehicles and batteries, fired different photo voltaic workers, and moved others who had been doing new installations to work on repairs and remediation.

Among the photo voltaic rooftops the corporate put in caught fire. One worker who raised fireplace security considerations internally and filed whistleblower complaints to federal government places of work sued Tesla saying they wrongfully terminated him as an act of retaliation.

Shareholders also sued, saying the acquisition amounted to a bailout for Musk and his household’s different companies.

Whereas the choose will not ship his verdict within the spinoff shareholder lawsuit till early subsequent yr, Elon Musk testified the SolarCity deal was important to realize Tesla’s imaginative and prescient. He denied SolarCity had been in dire financial straits earlier than Tesla acquired the enterprise.

At this time, there’s rising demand and contemporary authorities assist for residential and industrial photo voltaic all through the USA.

However Tesla nonetheless is not mass-producing and putting in giant numbers of the Photo voltaic Roof tiles. A lot of the development in its Power division has come from its power storage methods — from backup batteries for houses to massive batteries for utility-scale initiatives. Most of its residential photo voltaic income comes from installations of conventional panels.

CNBC interviewed business consultants and up to date Tesla photo voltaic prospects, to learn the way the corporate is delivering on its photo voltaic guarantees. Their experiences have been blended, with prospects in Washington, New York and California bemoaning poor customer support and sudden points with the set up of their photo voltaic panels, and others praising Tesla for making vehicles and methods that allow them to run on sunshine.

Watch the video to listen to their tales in full.

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