World Cup jerseys get mixed reviews against Qatar
Puma, you’ve boxed it all up. Nike, what did you do with the US and Canada? Adidas, you’re making a few waves of style.
With millions of shares from retail sales, this year’s World Cup in Qatar makes football fans evaluate the jersey – and what to buy. To date, no runaway winner has been able to claim iconic status like the bright green jersey and sold-out chevron jersey of Nigeria in the final tournament in 2018.
What kits are sure not to dazzle some die-hard fans – and some outspoken players? Nike’s effort for the US team, which failed to qualify four years ago. A simple magnified coat of arms centered on a white home shirt is seen as bland, as opposed to classic. Nike has moved the swoosh logo to both sleeves.
A blue image at the neck has led to a mocking comparison to the “Ghostbusters” Stay Puft marshmallow man famous. And the USA away kit features ice-dyed Rorschach black spots on a royal blue background.
“It’s ugly,” said 33-year-old fan Ryan Bender of the ex. “Away stadiums look like training jerseys.”
Bender is a football player, youth team coach and jersey collector based in Los Angeles. Overall, he has very little good stuff for many of the three major apparel brands’ kits: Nike (13 countries), Adidas (7) and Puma (6). That’s especially so for the array of front boxes, shields and other boxes where numbers will be allowed by Puma on away kits for Senegal, Morocco, Uruguay and more.
There is a special opinion for Puma than the Swiss QR code-like symbol. Puma says the overall idea is to highlight the number of players. It is also likened to an iPhone calendar icon.
“There’s a lot of lack of creativity there. And honestly, a lot of them look like the shirts you’d find at a roadside store,” Bender said of Puma’s kits.
While Bender has a number of favorites, and he’s not alone when it comes to mocking the USA’s jerseys, not everyone hates in those four-yearly World Cup sweepstakes for shirt. The top three are joined by six other brands from each country. Nike, Puma and Adidas have prioritized the use of recycled materials.
Aron Solomon, 55, of Montreal, said: “The Nike and Puma kits are amazing. “Nike has done a great job delivering clean lines and matching colors. Case in point is the Qatar home jersey.”
He’s referring to the homeowner’s chestnut ensemble with a jagged line of white triangular trim sleeves in a design that evokes the country’s flag. Think shark teeth.
Denmark broke Qatar by presenting a black shirt to go with two other outfits. The black shirts, with the Hummel maker’s logo greyed out, honor the migrant workers who died during construction for the tournament.
As for his home country, Canada, Solomon isn’t worried that the rejuvenated Les Rouges will hit the field for their first World Cup in 36 years wearing the same pattern-based kits they’ve had since June of last year. 2021. The shirt is traditionally red and white with a maple leaf crest.
Like several US players who speak publicly about their kits, Canada defender Sam Adekugbe appeared frustrated.
“I just feel like every team should have a new kit for the World Cup because it’s an iconic event. I don’t hate it, but I would love to have a new kit, just because it’s something to be cherished,” he told The Athletic.
Nike cites another design cycle for Canada as the reason the country doesn’t have one.
Solomon has no love for Adidas-designed shirts, especially the home jersey of the German powerhouse, where he has lived for four years. It features an intense black vertical stripe in the center on a white background in homage to the country’s 1908 home shirt.
“It looks like they’re wearing a bib,” he said.
Adidas’ jerseys for the four-time World Cup winners Germany, along with Argentina, Mexico and other countries it equips, include the company’s signature three-line hemline on the shoulders in a variety of colors difference. Like the sports epaulet.
Perhaps the most polarizing kit of the tournament is the away shirt for Mexico, which some consider too flashy and others think it will be as durable as the Nigerian shirt last time around. The creamy white football kit features an all-red design by Mixtec art sketched to celebrate Mexico’s fighting spirit. There is a nod on the inner back collar dedicated to the pre-Colombian god Quetzalcoatl (named by the Aztecs), aka the Feathered Serpent.
“They’re my favorite of the whole league,” says big football fan Khloe Lewis, 27, of Somerville, Massachusetts. “I like the pattern and contrast, but it’s also inspired by traditional Mexican design.”
As a hot topic, the debate over World Cup kits often rages among fans yearning for their own jersey identity.
Mateo Kossman, senior product manager for the Adidas soccer team, who has worked on Mexico’s jerseys, said: “The kits go to the emotions.
On November 20, when the World Cup begins, football will dominate at the Das Beer Garden sports bar in Jupiter, Florida. Growing up in Caracas, 44-year-old co-owner Alex Marquez started playing Beautiful Games in first grade. He went to the US, Venezuela and Spain, the countries that were later home to his parents.
Marquez is pleased with the classic Spain red Adidas home shirt, worn with navy shorts and socks. The away kit – courts are often more adventurous – is another story. It features light blue swirls with translucent number lines on a white background and the country’s bright red and yellow flag colors for the shoulder stripes in a massive demonstration of discord.
“It’s like stuff around a baby’s crib,” says Marquez.
The Four On Four blog calls the subtle look, calling the wavy design a “geometric jellyfish pattern.”
Argentina switched it, color wise, for their away jersey. Adidas has rolled out the classic blue and white striped home kit but for the first time in the country’s history switched to vibrant purple for the away shirt. It depicts the Sun of May and its long rays from the country’s flag, although the rays and background design look like flames. Purple represents gender equality, diversity and overall inclusion. And three lines of Adidas on the matching shoulder!
How did purple play among World Cup fans?
“Like everything we create, it’s important that the story is understood and told,” said Andrew Dolan, senior product manager at Adidas, who worked on Argentina’s jerseys. “I think everyone appreciates what we’re trying to do.”
At the age of 10, Zain Ennaoui is a young fan with a big opinion about soccer jerseys. As for the new purple for Argentina, which has some football fans, the Brooklyn 5th grader politely said, “It’s good in its own way.”
Zain favors Morocco, where his dad is from, but he also loves the glitzy Mexican luxuries. He thinks that most of the shirts from the 32 countries that go to Qatar have cultural significance. That said, the multi-colour South Korea away kit (black with yellow, blue and red splashes) is a hard sell for him, despite the nod. Taegeukgi, the symbol on the country’s flag.
“It’s like someone thinking it’s a good idea to take a paintball gun and spray it all over the place. It just doesn’t work,” Zain said.
It is one thing that critics despise is seeking the United States. Football enthusiast website Footy Headlines rates the Canadian tragedy as the lowest of Nike’s efforts. Shirts of the United States came in second last.
“Looks like you’re going to wear it to a Grateful Dead concert,” Kent Gethmann, 38, of Spencer, Iowa, told the blue and black away shirt.
That, the idea of loaning out World Cup kits, might just be a problem.
“I’d love to,” said Brandon Williams of similar American kits.
He is a Los Angeles-based menswear stylist for celebrities and star athletes, although no soccer players yet.
“I’m going to wear it oversized with some dad hoochie shorts (they’re really short), some clean white Nike Air Force Ones, and a snapback in the back,” Williams said. “I’ll throw an over-the-shoulder sweater like Carlton from The Fresh Prince of Bel-Air, and I’m ready for Sunday brunch.”