You should know: What Lo Wants, a sustainable LA-based plus size brand

Looking for an independent plus size label designed and manufactured in LA? Well, then we have an interesting brand that you should know about! Meet What Lo Wants, designer turned influencer, Lauren Grey having an accessible, sustainable, trendy and ethically sourced full-size brand gives us several more options up to size 32!

“Fat girls also want nice clothes. Fat girls care about the earth.

Lauren Grey

Babydoll cotton jumpsuit soft Anna Pistachio color
Image via What Lo Wants

Returning to California has allowed us to connect with the great local talent and independent brands that make Lauren’s impressions and brands, What do you want? is a pleasure! Especially if you are looking for simple fashion pieces that boast fit, quality and sustainability.

“Oversized girls deserve not only to feel comfortable IN the clothes we wear but also ABOUT the clothes we wear. Lo Wants’ mission is to create quality work that celebrates plush bodies – not hides them – while respecting the planet and paying the craftsmen who make them right. fair, enough to live.”

Launching in 2021, Lauren leverages the community she’s built to launch What Lo Wants. With this brand, you can expect playful suits, strategic cuts, bold pleats and a perfect fit featuring influencers like GabiFreshNatalie Means Nice and Alex LaRosa praise it!

“I wanted what was missing: an American-made brand that made quality pieces, kept up with trends, and focused heavily on fit. A brand that reflects the sentiments of the oversized and proud. In September 2021, with my community, I launched What Lo Wants – sizes 14-32. This brand is for us, by us.”

One of the interesting things we’ve seen in the plus size fashion space is influencers turned entrepreneurs who continue to disrupt and democratize the choices we have for style. oversized way. For What Lo Wants, seeing what Lauren has created and continues to create is inspirational, especially as she focuses and advocates for fit, sustainability, and sourced oversized clothing. moral roots.

Instead of feeling depressed and rejecting fashion, Lauren took it upon herself to create what she felt was missing: “I have always felt particularly left out in the fashion world – especially when it comes to quality fashion. I feel like I’m stuck in a fashion paradox, where there are quite a few options for myself as an oversized consumer: fast fashion or luxury fashion (which often feels a lot like a fashion statement). bride’s mother). where are the full-size brands, but where are the stand-alone brands? The average dress size in the US is between sizes 16 and 18…so, why would anyone take the time to create CUTE, quality, accessible items for us?”

What Lo wants is a sustainable oversized brand

“I was tired of feeling that my style had to be at the expense of the planet or my wallet. I know a lot of plus size girls feel the same way… With the world moving away from mass-produced fast fashion and towards slower, ethical alternatives, we hope to is an example of how companies can continue to do better.”

Find more plus sustainable brand size promising and exciting- because those options are few and far between. As a leading independent brand with a passion for ethical and sustainable manufacturing, What Lo Wants breaks down how they approach and ensure that their brands live up to those standards.

From using recyclable and compostable mailing cards, tissues, mailers and tote bags, What Lo Wants ensures that you can grow these items in your yard! When production begins, What Lo Wants produces their items in small batches to avoid waste due to overproduction. What is not used is donated to local organizations and charities.

What we’ve shared is just a small snippet of the steps What Lo Wants is taking to empower us and protect sustainability at scale.

You can purchase the collection right now, at!

What Lo Wants is available through 5X, size 32, and for those outside the US, they ship internationally!

Have you checked the brand yet? Do you have a few pieces from the collection? Is this a brand YOU know and love?

How great is Lauren’s brand and her background? Taking a dream and turning it into something that serves our underserved community is impressive and inspiring.

Let us know what you think in the comments section below!

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