8 things to do in Seoul, South Korea

Seoul has emerged in recent years as one destination on request. However, South Korea’s capital can still be daunting for first-timers, due to its size – it is one of the world’s largest and most populous cities – as well as differences in language and culture.

Anyone who has been to Seoul will assure you that there is no reason to hesitate. Yes, the city is huge but it’s also easy to get around thanks to an extensive public transportation system, including a modern subway system (think spotless cars, English signage and heated seats in winter). And since Seoul is a rare place that experiences four distinct seasons, you can visit when it suits your schedule. (Though we recommend avoiding the rainy season from June to July.) Most importantly, you’ll feel extremely safe: Travel insurance company Berkshire Hathaway Travel Protection just released a report ranking Seoul among the 15 safest cities in the world for leisure travel by 2025.

Because there’s so much to see, eat and do in this Korean metropolis, we’ve curated a guide to the top 8 things to do in Seoul to ensure an unforgettable first trip.

1. Learn about street food

Food is at the heart of Korean culture and one of the easiest ways to sample some iconic dishes – while also getting a glimpse of daily life in the city – is through the markets Street food in Seoul. This way, you can sample multiple items in one go and save money. Although Myeongdong market is the most famous, it is always crowded with tourists and the prices are also more expensive. Instead, head to Namdaemun Market for kalguksu (knife-cut noodles) and hotteok (stuffed cakes), Gwangjang Market for bindaetteok (mung bean cakes), and Jungang Market for tteokbokki (spicy rice cakes).

2. Sip local spirits

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Inside the Oul bar at the Four Seasons Seoul hotel. FOUR SEASONS HOTEL SEOUL

Korea is also famous for its long-standing drinking culture with more than 1,000 types of sool (Korean alcoholic beverages). To find out more, make a reservation at Oh. Located in a luxury area Four Seasons Hotel Seoul – part of American Express Hotels + Resorts — this one-of-a-kind drinking spot focuses exclusively on Korean-made spirits. Head bartender Ike Ryu crafts imaginative cocktails like the Goosoo Highball, a hauntingly rich blend of barley tea soju, toasted rice syrup and seltzer water. Fittingly, the anju (snacks served with alcohol) are equally highly rated: Lobster tteokbokki arrives piping hot and is filled with homemade fish cakes and fresh seafood.

3. Rent a hanbok

At Jingfu Palace, an architectural masterpiece that served as the official royal residence during the Joseon Dynasty, you will see people wearing hanbok (traditional Korean clothing). Many people are nearby shop rents these colorful two-piece outfits dating from the Goryeo Dynasty (918 to 1392) and offers additional services such as makeup, hair styling, and photo shoots. This activity is motivated by Korea Tourism Organization and is recommended by locals as a sign of cultural appreciation, so don’t be shy. Another benefit? All five of Seoul’s royal palaces offer free admission if you come dress appropriately.

4. Explore Seoul’s vibrant art scene

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Visitors walk past the artwork titled “Who Are the Flowers?, 2023” by artist Simon Fujiwara during the Frieze Seoul 2023 art fair. PHOTO JUNG YEON-JE/GETTY

Korea values ​​creativity, as evidenced by the global phenomena of K-dramas, Korean films, and K-pop. It’s no surprise that the Western contemporary art world is turning its eyes to Seoul. Now, the city is home to Asia’s only Frieze Art Fair (launching in 2022), alongside the facilities of the world’s most prestigious galleries, such as Gladstone in New York and Konig Galerie in Berlin. Be sure to support Seoul-based organizations; Must-see stops include the stunning new Bukchon Hanok village Seoul’s future (debuted during Frieze Seoul 2024), Kukje Gallery And Ghana Art.

5. Wash in the bathroom

One of the easiest ways to restore your body after a long flight or long exploration is at a jjimjilbang. However, these traditional Korean bathhouses are more than just clean; they are accessible hubs—entrance fees are usually under $15—where locals connect with friends and disconnect from everyday life. (Remember that nudity is required for same-sex bathing areas.) It’s easy to spend hours between the pools, saunas, and relaxation areas, but make time for seshin, a type of detox Full body exfoliation deeply invigorates, stimulates circulation and leaves skin silky smooth. Goodmorning City by Sparex tourist-friendly and open 24 hours a day, but if you want more privacy, Four Seasons Hotel Seoul’s Korean sauna And Spa Heum have private room.

6. Stock up on K-beauty

Seoul is a true shopping mecca for beauty and skin care lovers. To shop favorites, from Mediheal sheet masks to Beauty of Joseon sunscreen, visit the country’s leading affordable K-beauty retailer, Young Olive. There are so many options to support independent brands. Consider signing up for a DIY skin care class at Seongsu-dong’s beaten. Discover an elegant perfume no one else has at Changyong Park’s Write on watera charming perfume studio in Yeonhui-dong. Refresh the dullest spaces in your home with SoohyangBeautifully scented candles, diffusers and scented wax capsules.

7. Sleep in a hanok

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RAKKOJAE HANOK COLLECTION

Why sleep in a regular hotel when you can stay in a hanok, a traditional Korean house? That’s the thinking behind Rakkojae Seoula collection of meticulously preserved historic residences equipped with modern amenities. Here’s to slowing down and enjoying quiet luxury: Sleep on the healing jade ondol floor; Fuel up in the morning with a traditional breakfast of rice, soup and banchan beautifully presented in bronze; or simply bask in the quiet. Although located in the city center, Rakkojae Seoul feels far away from the crowds and traffic of the city.

8. Admire the view from above

While the South Korean capital has impressive streetscapes, it’s even more memorable when viewed from above. Occupying the 76th to 101st floors of Lotte World Tower, the world’s sixth tallest building, Signiel Seoul is a hotel unlike any other in town with stunning city views, dreamy accommodations and luxurious touches like Bar 81, where you’ll find the largest Champagne collection in the land. water. (It’s also part of American Express Fine Hotels + Resorts.) Feeling especially brave? Go up a few floors to Seoul skywhich holds many records, including the world’s tallest glass-floor observatory and fastest elevator.

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