Hilton Honors now has more than 200 million members — and many more ways to earn and redeem points

Hilton achieved both a major loyalty milestone and a growth record in the third quarter – further signs that the hotel giant is becoming an increasingly formidable competitor to its competitors and guest companies. The world’s largest hotel, Marriott International.

the Hilton Title loyalty program now has more than 200 million members, an iconic growth feat when Industry analysts are increasingly wondering if the show can finally get through Marriott Bonvoy – had more than 210 million members at the half-year mark. Marriott’s earnings release is coming early next month, so that number is sure to increase with the new third-quarter numbers.

But Hilton is growing in more ways than loyalty members. The hotel company also reported net growth of 33,600 hotel rooms in the third quarter – a record-setting pace of nearly 8% room growth since the same period last year. Hilton opened more hotel rooms in the past three months than in any other quarter in the company’s history.

“We continue to have more rooms under construction than any other hotel company, representing more than 20% of the market,” Hilton CEO Christopher Nassetta said on Wednesday morning’s earnings call. share of the industry and nearly quadruples our current share of supply.”

It’s clear that some of Hilton’s newer brands are seeing huge growth – especially sparkThe company’s premium economy brand has grown largely through transactions in which owners of existing hotels renovated and converted those properties to Spark’s brand standards.

Just announced early last year, Spark has more than 6,000 rooms across the entire brand network. More than 20 Spark hotels opened in the past quarter and Hilton is expanding the brand into Germany and Austria in addition to its existing presence in the US, UK and Canada.

Nassetta said: “The brand’s product line is three times larger than its current supply and we expect continued launches in international markets to further accelerate Spark’s trajectory, helping us well positioned for future growth in the premium economy space.”

While Hilton is often considered a bigger player in budget and mid-range brands than Marriott, Nassetta appeared to push back against that criticism during this week’s earnings call. He boasted that with the addition of nearly 400 hotels to Hilton’s network thanks to the new mechanism Small luxury hotels of the co-op worldHilton owns one of the largest portfolios of luxury hotels in the industry.

Basically, there are more and more Hilton hotels these days for every wallet.

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