Swiggy launches ‘Scenes’ to compete with Zomato’s District: Know what it is and how it works

Swiggy has launched a new feature called ‘Scenes’ in its app, marking its entry into the live event ticketing market. This move directly challenges Zomato’s newly introduced District platform. Currently available in Bengaluru, Scenes allows users to buy tickets for various events at partner restaurants, including live music shows, New Year’s Eve parties and DJ nights.

Strategic integration with Swiggy’s Superapp

The feature is integrated into Swiggy’s broader super app, tapping into its large user base of 17.1 million monthly active users, up 19% YoY as of Q2FY25. Unlike Zomato’s District, which offers a variety of events, including movie tickets, Swiggy’s Scenes focuses solely on live entertainment and dining experiences.

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Swiggy’s expansion plan

Swiggy has ambitious growth plans, applying to set up a wholly owned subsidiary to expand into sports, entertainment and recreation. The move follows Zomato’s recent acquisition of PayTm’s in-house business for Rs. 2,048 crore, leading to the launch of District. Zomato CEO Deepinder Goyal sees District as a potential “game changer” in the company’s strategy to move beyond food delivery.

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The rivalry between Swiggy and Zomato is intensifying, with both companies now competing in the food delivery, express commerce, out-of-home dining and event experiences space. While Scenes is currently only available in Bengaluru, Swiggy is yet to announce its nationwide roll-out plans or the full list of events it plans to offer through the service.

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Swiggy One BLCK Membership

Apart from Scenes, Swiggy has also announced a premium membership called One BLCK, available by invite only. Membership offers several perks, including faster food delivery with on-time guarantee, free drinks, and priority customer support. A BLCK member will also have access to exclusive discounts, unlimited deliveries and benefits from partners like Amazon Prime and Disney+ Hotstar. Launched at Rs. 299 for three months, One BLCK is available to select users across India, with existing Swiggy One members having the option to upgrade.

Swiggy’s new initiatives are part of a broader strategy to diversify its offerings beyond food offerings and strengthen its position in the competitive market.