This Sony Bravia is my pick for the best TV for the money – and it’s on sale for up to 38% off

What’s up?

Many Sony Bravia X90L models are being sold at Amazon. 55-inch monitors are 25% off, down to $898. On Best Buy, the massive 98-inch model is down nearly 38%, from $8,000 to $1,000. 5,000 USD. And the 65-inch Bravia X90L that I recommend to most people is selling for approx $990.

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Why is this deal recommended by ZDNET?

• What Sony Bravia X90L It lacks eye-popping specs, but it more than makes up for it with real-world picture performance and Sony’s upscaling technology, delivering great video for movies, sports, cable TV and streaming.
• In terms of features you’ll love for everyday use, the X90L has a great remote that feels premium, is just the right size, is backlit, and has a good balance with just the right amount of buttons. fit. The X90L also has Google TV built-in.
• The Bravia X90L’s closest competitors are the TCL QM8 and Hisense U8 Series, both of which cost a little less than the Sony and have impressive specs.

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the Sony Bravia X90L is one of our picks for The best Sony TV you can buyand for good reason. Its color accuracy, precise brightness, smooth 120Hz motion, and 4K image processing make it one of the most recommended TVs you can buy. I also consider it one of the most underrated TVs out there. And with 2025 TVs hitting the market soon, you can save on nearly every size of this excellent 2023 model, from $100 off 65 inches ARRIVE $2,000 off 98 inches.

I saw all the best TVs of 2024 from Sony, Samsung LG, TCL and Hisense, both in CES 2024 and at several events since then. When I recently had to replace a broken 55-inch TCL TV, I chose a 65-inch Sony X90L because I think it currently has the best picture for the money and comes with some advantages additional.

Also: LG’s new UltraFine 6K display looks like Apple’s Pro Display XDR – but better

While the Sony Bravia XR X90L won’t impress you with its specs — it’s a full-array backlit LED TV — its performance and real-world usability make it one of the best buy on the market, based on ZDNET Testing. This Sony TV is technically in the same class as its very popular 2023 competitors, the TCL QM8 And Hisense U8K.

However, even though they are Mini LED TVs and seem like they should be better TVs on paper, the Sony X90L has better color accuracy, more brightness, and a nicer remote control. compared to TCL or Hisense TVs (although recent models are starting to emulate Sony remotes). All three TVs cost around $1,000 — $900 to $1,300 — for a 65-incher, and the Sony is the best of the three.

Since Sony has had a long-standing partnership with Google, the X90L also has excellent Google TV implementation capabilities. This makes the X90L’s software interface much friendlier than Samsung’s Tizen and LG’s webOS, which can be overly complicated and difficult to navigate.

With the X90L, you also get Sony’s excellent image processing to upscale content to 4K, which is especially useful if you’re watching older content or YouTube videos, and it’s more powerful than anything else. Provided by Hisense and TCL. And if you’re looking for a TV to watch movies, the X90L is almost an expensive competitor OLED and high-end QLED TVs cost nearly twice as much. If you’re upgrading from a TV that’s at least 4-5 years old, you’ll be impressed with the X90L’s picture quality — and it will require a lot less adjustment on the fly than other TVs. other.

Also: LG’s two flagship OLED TVs debut at CES 2025: Specs, best new features and more

Sony has the most advanced image processing capabilities among the five major TV brands. That means it doesn’t oversaturate and overexpose images like Samsung, LG, TCL, and Hisense models sometimes do. Again, that means Sony TVs often have a better picture than their higher-spec rivals from budget TV makers (Hisense and TCL) and can often compete with the pricier models from premium vendors like the aforementioned Samsung and LG.

For gamers, this TV has a dedicated gaming mode, HDMI 2.1, VRR and Auto HDR Tone Mapping when connected to Sony PS5. It also has a game menu so you can tweak settings to your preferences.

The Sony X90L isn’t as bright as Mini LED competitors from TCL and Hisense — or even its 2024 successor, Sony Bravia 7 — but it still takes advantage of Sony’s advanced backlighting system to brighten specific parts of the image. It also does a great job of revealing the dark details of dark movies and shows. I’m using the X90L in a bright room and never once have I wished for a brighter image.

Of course, Sony products typically carry a price premium of 10% to 20% due to the Sony brand, so it’s important to look for discounts and deals like the ones we’ve got. featured from Best Buy, Amazon and more.

If you have a little more money to spend, I recommend upgrading to OLED because Sony A80Lfemale Samsung S90C and LG C3 are all 2023 TVs you can buy. The cheapest of these is the S90C TV, which costs around $1,245.