Sega’s Profits Soar Thanks to Angry Birds Creator Acquisition
Sega released Quarter 1 financial report in the three months ended June 30, 2024, and while net sales fell 3.2% year-over-year, the company’s entertainment division (which includes video games) grew 34% (through GamesIndustry.biz).
A large part of this increase is attributed to developer acquisition of Roviomanufacturer of Angry Birds franchise. Sega acquired the company in August 2023 and it appears that this helped the company grow a bit this quarter, earning 8.7 billion yen.
Ordinary income increased by 181%, with Shin Megami Tensei V: Revenge was one of the company’s main salesmen during this period. The advanced release of Shin Megami Tensei V sold 500,000 copies in just three days, which is pretty impressive. The Sonic the Hedgehog movies also continue to do well, and with a third movie coming out in December 2024, Sega hopes its profits will remain strong.
Persona 5 Royal also helps to strengthen Figure Series sales increased by 790k units, meaning the series has sold around 9 million copies as of April 2022. Other “recurring titles” (basically games that came out before the current one) mentioned by Sega include Vanillaware’s excellent tactical RPG Lord of the Unicornslatest Yakuza/Like A Dragon game Like a Dragon: Unlimited Wealthand Character 3 redo Reload Persona 3products that are still selling well for the company.
Despite a drop in overall profits — the company attributed this to the successful launch of Smart Pachislot Hokuto No Ken in the same period last year — things are looking good for Sega. We’ve covered Sonic the Hedgehog 3but the company also has Sonic X Dark Generation on the horizon. Plus, for those who don’t own a Switch, there’s Atlus’ new IP Metaphor: ReFantazio and mobile party games Sonic’s Roar.
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