Google Will Now Let You ‘Try On’ A Virtual Dress Before You Buy Using Gen AI: How It Works

If you’ve ever wondered if you could see how a dress will fit before you buy it, here’s good news: Google Google is now expanding its AI-powered shopping tool to include dresses for men and women. This means you’ll be able to use Google’s virtual try-on tool to visualize how a particular dress will look on a range of styles, from XXS to XXXL. You just pick a style that matches your body shape and size and try on the dress virtually. This will be useful for those who like to try on dresses before they buy them, and bridge the gap between online and offline shopping.

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Google’s Virtual Dress Try-On: How It Works

Once you’ve picked out a dress and chosen a model that looks like you, you can see how the dress will look in person, including details like pleats, wrinkles, and other subtleties. Once you’ve decided what you want, you can head to the retailer’s website to buy it.

Google says this is possible using AI generated The technology uses a technique called diffusion. This allows Google to create high-quality images of dresses, blouses, and other tops on models. This solves a common problem for shoppers when shopping online, because it takes into account the drape, silhouette, and shape of the dress.

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Google says the technology has caught on and customers are loving it.

Google’s virtual try-on feature isn’t new; it launched last year, with support for dresses now rolling out. Since then, Google reports that shoppers have been spending a lot of time trying on dresses this way, and even notes that virtual try-on images get about 60% more “high-quality views” than other pages. This encourages shoppers to visit a brand’s page after trying on a dress virtually. You can search for supported dresses on Google, like SIMKHAI, and look for the “try on” icon to get started with these virtual looks.

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