Apple Launches Limited Edition AirTag in Japan for Year of the Snake- All the Details

To celebrate the Year of the Snake, Apple launched a limited edition AirTag engraved with a snake. This release is part of a wider tradition where companies in Japan welcome the New Year with products inspired by the zodiac. However, the special edition AirTag will not be sold independently but will only be offered exclusively to customers who purchase certain Apple products.

Apple’s Japan website is currently highlighting the New Year campaign, which will run from January 2 to January 5, 2025. During this period, customers who purchase select Apple products will receive an Apple gift card worth up to to 30,000 Yen (approximately Rs. 16,284), depending on the item purchased. The promotion covers a wide range of Apple products, with gift cards varying according to the specific purchase, according to a report by 9to5Mac.

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Eligible products and corresponding gift card amounts include:

• Beats Solo Buds, Studio Buds+ and Beats Flex: Up to ¥6,000
• Magic Keyboard for iPad and Apple Pencil (2nd Gen and Pro): Up to 6,000 Yen
• Apple TV 4K and HomePod: Up to 8,000 Yen
• iPhone 14, iPhone 15 and iPhone SE: Up to 11,000 Yen
• Apple Watch SE, Series 10 and Ultra 2: Up to 11,000 Yen
• AirPods 4, AirPods Pro 2 and AirPods Max: Up to 12,000 Yen
• iPad 10th Gen, iPad Air M2, and iPad Pro M4: Up to 15,000 Yen
• MacBook Air M2 and M3: Up to 30,000 Yen

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Additionally, the first 50,000 customers to purchase an iPhone 14, iPhone 15 or iPhone SE will receive an exclusive Year of the Snake AirTag. This limited edition AirTag is not available for purchase individually, making it a special offer for those participating in the campaign.

While many Apple products are eligible for the promotion, high-end devices such as the iPhone 16 and MacBook Pro, as well as the recently launched iPad mini 7, are not eligible.

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Elsewhere, India is expected to become Apple’s third-largest market by 2026, after the US and China, with local sales expected to grow 20% next year, according to a report from The Economic Times. This growth is part of Apple’s strategy to focus on emerging markets, especially as it faces challenges in China due to Huawei’s resurgence.

Currently, India holds its position as Apple’s fifth-largest market, behind Japan and the UK, but a growing middle class and growing disposable income suggest that India could soon overtake those markets. This market in terms of sales.