Did YesMadam just dig the keyword ‘Narayana Murthy 70 hours per week’ on LinkedIn?

Yes ma’am? Now what is that? Well, if you’ve clicked on this article then you’ve identified it from the recent ‘LinkedIn stunt’. The company was founded in December 2016. We first heard about YesMadam in February 2024 after appearing on Shark Tank Season 3. The founders revealed to Inc42 in May 2024 that after the Shark Tank episode, “YesMadam website traffic increased nearly 10 times,.. user base increased 3 times.” And this remains the last article found on a Google search about YesMadam before the LinkedIn stunt.

In fact, even if you search “YesMadam + Wiki” on Google, you will be directed to the film from 1985. There is no social presence, in fact, people in metropolitan cities may not even know that there is such a thing as YesMadam. So, have they lost any brand power in the first place? After LinkedIn stuntman, at least people will search YesMadam on Google and many may opt for their services.

Mass media have written countless free articles on YesMadam. Social networks are flooded with opinions about YesMadam. And the more LinkedIn experts talk about ethical marketing, the better YesMadam’s reach will be.

LinkedIn, one of the last remaining healthy social media platforms in India, has rediscovered itself as a place for aspiring career professionals. Originally created to help people find jobs, Indian users have realized that it’s easier to gain popularity by talking about jobs than actually getting a new job on LinkedIn.

Keywords ‘Narayana Murthy 70 hours work per week’

With Narayana Murthy When talking about not taking weekends off and working 70 hours a week, these LinkedIn experts started talking about mental health, work stress, and work-life balance. If you think about it, YesMadam could easily jump into the keyword “Narayana Murthy 70 hours a week”. But they cleverly did not do that. Instead, they chose to do something evil, according to LinkedIn experts.

Many founders and influencers used the keyword “Narayana Murthy 70 hours a week” to get immediate exposure. But many people quickly realized that social media and the press were no longer interested in the same jokes. In fact, the mass media is limited to reporting on ‘70 hour work week‘ only targets Narayana Murthy and simply ignores what other founders have to say about it.

Realizing this, YesMadam simply breathed new life into the social media conversation. They “leaked” a screenshot of an email that the company had conducted a voluntary “stress survey” to find stressed employees and that they had then fired those employees. The entire conversation revolved around a leaked screenshot with blurred names. No one was interested in verifying the truth from YesMadam employees because no one wanted to get in the middle of a viral story.

Try your best! In India, people often create controversy to make brands go viral. Do you remember how many times Zomato was boycotted on social media? Or at best, the entire Bollywood is almost boycotted every time a new movie comes out. So you get the point.