IHG’s Hotel Indigo brand is expanding globally
If all goes according to plan at IHG Hotels & Resorts, the number of Hotel Indigo hotels in the world will double.
The lifestyle brand — the second largest in IHG’s luxury and lifestyle portfolio behind InterContinental Hotels & Resorts — currently has 154 properties across 29 properties. But IHG plans to double the size of the brand over the next three to five years, the company announced this month. Part of this ambition is for Hotel Indigo to open more resorts – with five resorts expected to open this year alone.
“Each Indigo hotel is a vibrant reflection of the surrounding landscape, intricately interwoven with themes,” said Carol Hoeller, vice president of global brand management for Hotel Indigo and Voco Hotels. of the local area”. statement. “While Hotel Indigo is often associated with an urban setting, neighborhoods can be found anywhere in the world, each with its own story waiting to be discovered, so this just It makes sense as we strive to set new standards in the ‘luxury lifestyle’ space to expand our resort offerings across the entire portfolio.”
Hotel Indigo currently has 15 resorts and the overall development roadmap for future Hotel Indigo resorts includes 34 resorts.
115 rooms Hotel Indigo La Paz Puerta Cortes opened earlier this year and features a beach club, two restaurants, a spa and an infinity pool. Room 282 Hotel Indigo Grand Caymanopened last month, near Seven Mile Beach and has a variety of dining outlets – including the very popular Pom Pom Rooftop Lounge.
Upcoming openings for the brand worldwide include Indigo Jabal Akhdar Resort & Spa Hotel — the brand’s first property in Oman — Hotel Indigo Bintan Lagoi Beach in Indonesia and Hotel Indigo Palau in Micronesia. The brand also has a significant hotel network under development as well as recently opened hotels in China.
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The expansion comes amid a wave of brand additions in recent years to IHG’s luxury and lifestyle product line, which now includes Six senses, regentInterContinental, Pattern collection And Kimpton Hotel & Restaurant next to Indigo hotel.
Some might say there is a lot of brand overlap just in the luxury and lifestyle space, but Hotel Indigo aims to provide local and personalized experiences in the spirit of the hotel movement. have a broader lifestyle. Think of it as the hotel brand’s equivalent of a friendly neighborhood bar or restaurant compared to some of its flashier siblings.
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