KFC app downloads explode in Japan due to the impact of Genshin, Umamusume
This year, more people in Japan downloaded the KFC app than three years ago, possibly because Genshin Impact And Umamusume: Beautiful horse race cooperation. During the collaboration, KFC topped the rankings in Japan for food-related applications. [Thanks, Famitsu!]
Sensor Tower published this research. From August to October 2024, KFC in Japan had cooperation campaigns with Umamusume: Beautiful horse race And Genshin Impact. Many downloads occur during this time. In particular, October 2, 2024 (the day that Genshin Impact partnership begins) saw the highest number of people downloading the KFC app in the past three years.
This is due to the popularity of both games as well as collaboration items being limited to online orders. In Japan, KFC is one Christmas traditions Therefore, the holidays are often the time when many people download this application to order fried chicken for themselves or their families. However, thanks to 20,000 new users from Umamusume campaign and 40,000 words Genshin ImpactThe app’s downloads surpassed Christmas 2023.
Umamusume: Beautiful horse race available on Windows PC and mobile devices. Genshin Impact available on PS4, PS5, Xbox Series X, Windows PC and mobile devices.
