Meghan Markle’s rebranding was ‘expected’, source says
Meghan Markle is proceeding with her plans for her new lifestyle brandAmerican Riviera Orchard, which began sending samples to select influencers earlier this spring. According to a trademark applicationThe process is still ongoing, with representatives at the U.S. Patent and Trademark Office objecting to some aspects of the brand’s name and description of its calligraphic logo in a previous application. Despite reports to the contrary, the news isn’t necessarily a setback for the brand, which is reportedly gearing up for a wider launch later this year.
A source close to the duchess said the process is still ongoing. “American Riviera Orchard, as part of an ongoing trademark application, has received a number of office actions,” they said. Vanity Fair. “These are routine and necessary things to do when filing a trademark application.”
According to Daily mail, Markle’s legal representatives have gone through two rounds of back-and-forth over the company’s logo, name, and planned products. In a “non-final” action document, the PTO referred to trademark law regarding patents on geographic location and wording of other aspects of the application.
Markle first announced plans to launch her own brand with an Instagram account and website in March. The first product announced by American Riviera Orchard was a jar of raspberry jam that she sent to friends. include Chrissy Teigen, Kris Jenner, Tracy Robbins And Delfina Blaquier.
In an August interview with New York TimesMeghan explained that the investments she has made in women-owned businesses, including Cesta Collectivehelped her launch her own brand. “When people are online searching or reading, I’m trying to find great new designers, especially in different territories,” she said. “Investing in them has helped me line up for this chapter where I’m investing in myself,” the duchess said. The paper added that Markle’s portfolio now includes between five and 10 brands.
