OYO Rules for Unmarried Couples HAVE CHANGED. Be prepared to show off…
OYO has introduced a controversial new policy that empowers its partner hotels to deny check-in to unmarried couples. The policy, which was implemented in Meerut, Uttar Pradesh, is said to be in response to feedback from the local community and aimed at keeping in mind “local social sensitivities”.
As per the revised guidelines, couples booking rooms at OYO hotels will have to present valid proof of their relationship at the time of check-in, even if the booking is made online. Partner hotels now have the discretion to refuse bookings based on their reviews, a move that has sparked debate in the social and hospitality sectors.
Why doesn’t OYO allow unmarried couples?
The decision is based on feedback from civil society groups and residents, especially in Meerut, urging OYO to address concerns related to unmarried couples checking into hotels. OYO has stated that the move reflects its commitment to “safe and responsible hospitality practices” while considering feedback from law enforcement and community stakeholders .
“OYO is committed to maintaining safe and responsible hospitality operations. While we respect individual freedoms and rights, we also recognize our responsibility to listen to and work with law enforcement and civil society groups in micro market in which we operate,” said Pawas Sharma, Regional Head, OYO North India.
The company also emphasized that this policy will be periodically reviewed based on its impact and feedback.
The new policy is part of OYO’s broader program to position itself as a brand that caters to families, students, business travelers, religious groups and solo adventurers. The company aims to change public perception and build customer trust by ensuring a safe and trustworthy hotel experience.
OYO has also launched several nationwide initiatives to support this mission. These include joint seminars on safe hotel practices with police and hotel partners, blacklisting hotels accused of promoting unethical practices and taking legal action. legal action against illegal businesses that abuse the OYO brand.
OYO’s rule for unmarried couples will expand to more cities
Currently implemented in Meerut, OYO plans to expand this measure to other cities based on feedback from the grassroots level. The company sees this policy as a step toward creating a safer and more trustworthy hotel environment, while balancing personal freedom with community sensitivities.
By addressing these concerns, OYO aims to enhance customer loyalty and encourage longer stays, contributing to its reputation as a trustworthy and responsible brand in the industry. India’s competitive hotel sector.
