Random: Local supermarket won the brand to fight against Nintendo

Nintendo has legally pursued all types of companies and projects over the years, and it often has the desired results. However, it is not the same in a recent brand war against a “Super” market of Costa Rican.

‘Super Mario’, located in San Ramón (and does not make any reference to the series of famous video games with its name), has been traded for decades. Unfortunately, when Mario’s son tried to renew the supermarket’s registered trademark last year, Nintendo entered.

The duo father and son are not sure how they will win a battle against “such a commercial monster” and at a time thinking about “throwing into towels”. Fortunately, all have been resolved:

I really want to thank my legal adviser and accounting, Jose Edgardo Jiménez Blanco, the registered person and the next battle for brand rights. A commercial monster like that?

Costa Rica’s brand agency, national registration book, finally headed with local supermarkets because although Nintendo has registered the trademark ‘Super Mario’ under many different items, supermarkets and “selling things groceries “not reference.

As you can see in the photos and supermarket logos, there is no remarkable similarity with the famous video game, with the word “Super Mario – Su Lugar de Confianza” translated into “Super Mario – a reliable place. your”. And if you finally visit this store, you can get a free sticker with the supermarket logo on it.

“This is a huge step towards our vision and the reason this big company is becoming picky is because we are making me pay attention. Super Mario is here to stay.”

While this is a legal battle that has gone against Nintendo, Some other companies are closer to home Feeling pressure.