Research less, shop more: How Amazon’s AI Shopping Guide helps you find what you need
The holidays are fast approaching and — if Amazon’s October Prime Day Price drops are any indication — the deals will be varied and plentiful.
These rich deals — while almost any shopper’s dream — can be overwhelming.
Also: Prime Day is over: More than 100 of the best deals are still available
Now, Amazon is releasing a new shopping tool to use Creative artificial intelligence (AI) to help customers research products and make recommendations as they browse e-commerce sites. Powered by Amazon AI”Shopping guide” is rolling out in the US on Amazon’s mobile site and apps for iOS and Android, allowing users to access specific product information on more than 100 product categories, “from TVs, rugs floors, dog food, running shoes, to headphones.” and facial moisturizer.”
According to Amazon, AI Shopping Guide is expected to “reduce pre-purchase research time by proactively synthesizing key information you need along with relevant product selections, making it easier to find products.” products that suit your needs more quickly and easily.” [and] to help you make informed purchasing decisions.”
What’s more, each guide is geared toward your shopping needs, so you’ll see “highly relevant picks” in the guide and then switch from learning mode to browsing the refined product line than.
For example, you choose a shopping guide for Expresso machineand the guide will show recommended machine selections based on popularity, customer reviews, and price. The guide also presents “factors to consider,” dividing each product into brand-specific use case categories.
According to Amazon, the AI Shopping Guide “will automatically appear for autocomplete suggestions” when you search for products or can explore This to see what guides are currently available. “You can also click the ‘Continue Shopping’ tab from the top of Amazon’s home page to see AI Shopping Guides related to your recent shopping activity.”
To discover more, visit Amazon.com/AIShoppingGuides.
