Scooter Braun says he’s retiring

Not all are “in this economy,” but in this economy it is rare to see someone keep the same job for more than a few years, let alone 23 years. Braun scooters, however, has been a music manager for a long time, according to him, starting with an Atlanta-based rapper named Cato, when Braun was 19 years old.

On Monday, Braun announced in a lengthy statement on his Instagram that he is retiring from music management. “Along the way, I have had many experiences that I could never have dreamed of,” he wrote.

Braun, whose retirement was announced the day before his 43rd birthday, said in the post that he was “lucky to have a Forrest Gump–enjoying life witnessing and participating in the journey of some of the most extraordinarily talented people the world has ever seen.”

Explaining his decision to shift gears, he writes, “For my entire adult life, I have served as an on-call artist manager 24 hours a day, seven days a week. And for 20 years I loved it. That’s all I knew.”

But pick up the phone, didn’t he say he’s been a manager for twenty-father year? Well, about the last three.

“For the past two years, I have been working towards this destination, but it was not until last summer that this new chapter became a reality,” he wrote. “One of my biggest clients and friends told me they wanted to spread their wings and go in a new direction. We’ve been through a lot together over the past decade, but instead of being hurt, I took it as a sign.”

Braun didn’t name specific customers, but the dots aren’t too difficult to connect: Ariana Grande Fire him from her manager position last summer, with Puck reporting that the tipping point occurred when Grande was experiencing one The separation from her husband was very public while Braun was on vacation. One prediction was about the year Grande originally signed him and don’t be fooled, don’t charge $200 if that prediction isn’t 2013. Shortly after, there were reports of Idina Menzel, J Balvin, And Demi Lovato also left Braun, not to mention Justin Bieber looking for new management. Taylor Swift fans are also familiar with this name due to The long-simmering feud between the two men about the owner’s ownership and the “constant, manipulative bullying I received at [Braun’s] for years,” as she wrote on Tumblr in 2019. In fact, she credits his control of the tapes with inspiring her to re-record her old albums and release them. (Taylor’s version) File. (In response, Braun then speak he “firmly opposes anyone who has ever been bullied.”)

Now, in Braun’s words, he is entering an era of “father first, CEO second, and no more manager.”