The DNC is using Taylor Swift’s Miami Eras tour performances to attract large numbers of voters
Vice president Kamala Harris‘s campaign was determined precisely by the article Taylor Swift sings that she’s fed up: Run as fast as you can. A historically short presidential race requires creative strategies to reach voters where they are, which is why the Democratic National Committee is surrounding them. Swift’s Eras Tour performance in Miami this weekend with Harris’s message.
When Swiftie devotees arrive in Florida starting Friday for the singer’s three-night run at Miami’s Hard Rock Stadium, they’ll be greeted by billboards around the city touting welcome them to the “Voting Era” and “Kamala Era” of the country. direct the audience to the DNC IWillVote.com websitewhere voters can check their voter registration, find a polling place, learn about early voting and mail-in voting options, etc. On Sunday, boat billboards near the location will be add advertising.
Throughout the weekend in Florida and seven battleground states, Snapchat users will also be able to share selfies with a custom “In My Voting Era” filter, where users will be prompted to select what they are “fearless” this November, with options like reproductive rights, racial justice, student loan debt relief, LGBTQ+ rights, etc., to customize their shareable social photos. The filter will also point to the voting information website.
“We know that not only Floridians but people from across the country come to see these concerts and her fans watch live across the country,” said DNC Communications Director Rosemary Boeglin tell Vanity fair by phone. “We’re trying to reach out to some key coalitions to get Vice President Harris, Gov Tim Walzand Democrats up and down the ballot elected this November,” she said. “We’re trying to be creative and strategic about how we reach not only young voters but also women, the LGBTQ community and other major voters who are fans of Taylor Swift and bring them to IWillVote.com.”
The push on the final leg of Swift’s hugely successful Eras Tour is another example of the party trying to reach voters through non-traditional media. One protest was attended by Harris’s companion, Minnesota Governor Tim Walz, is live with one World of Warcraft campaign on TwitchTreat players to Democratic Party messages and attract important Blood Elf votes. Earlier this week, Harris participated in a radio interview with Charlamagne spared Godmore than a week later talk about abortion Call her dadand yes Walz talks to the We Rate Dogs guy. Democrats have even gone on a spree in recent days to promote Harris, hiring skywriters to push out messages about Harris 2024 above some NFL stadium in games.
“We need to be innovative in how we reach young people in particular,” Boeglin said. “We live in a fractured media environment.”
