This Sony Bravia is one of the best-kept secrets in the TV world — and it’s on sale for Prime Day

The Sony Bravia X90L is one of our picks for The best Sony TVs you can buyand with good reason. Its color accuracy, accurate brightness, smooth 120Hz motion, and 4K picture processing make it one of our most recommended TVs overall. I consider it one of the most underrated TVs on the market. And right now, before Amazon Prime DayYou can save almost any sample size, from $150 off 55 inch ARRIVE $3,000 Off a 98-Inch Monitor.

Also: Today’s Best Prime Day Deals

I’ve seen all the best 2024 TVs from Sony, Samsung, LG, TCL, and Hisense at CES 2024 and at several events since. And when I recently had to replace my 7 year old 55 inch TCL TV that broke, I replaced it with the 65 inch Sony X90L because I thought it had the best picture for the money right now and it had a few other advantages as well.

Don’t miss this deal on the outstanding Sony Bravia XR X90L TV — especially if you’re considering one TCL QM8 or Hisense U8KAll three of these TVs cost around $1,000—retail prices range from $900 to $1,300—for a 65-inch TV, and the Sony is the best of the three.

Also: The Best TVs of 2024: Tested by Experts

While the Sony Bravia XR X90L won’t blow you away on specs — it’s a full-array LED TV — its real-world performance and usability make it one of the best buys on the market, based on ZDNET’s testing. Technically, this Sony TV falls into the same category as some very popular 2023 competitors, TCL QM8 And Hisense U8K. However, while these are Mini LED TVs and seem like better TVs on paper, the Sony X90L has better color accuracy, high brightness, and a much better remote than the TCL or Hisense TVs.

Because Sony has a long-standing partnership with Google, the X90L also has excellent Google TV integration, making the X90L’s software interface much more user-friendly than Samsung’s Tizen and LG’s webOS, both of which are overly complex and difficult to navigate.

With the X90L, you also get Sony’s excellent picture processing to upscale content to 4K, which is especially useful if you’re watching older content or YouTube videos, and it’s more powerful than anything Hisense and TCL offer. And if you’re looking for a TV to watch movies on, the X90L is almost on par with more expensive TVs. OLED display and high-end QLED TVs cost nearly twice as much. If you’re upgrading from a TV that’s at least 4 or 5 years old, you’ll be blown away by the X90L’s picture quality — and it’ll require far less tweaking than other TVs.

Of the big five TV brands, Sony has the most advanced picture processing technology, and that means it doesn’t oversaturate and over-brighten images like Samsung, LG, TCL and Hisense models sometimes do. Again, that means Sony TVs often have better pictures than higher-spec rivals from budget TV makers (Hisense and TCL) and can often compete with more expensive models from premium manufacturers (Samsung and LG).

Also: Mini LED vs OLED: What’s the Difference and Which TV Should You Buy?

For gamers, this TV has a dedicated gaming mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when connected to a Sony PS5. It also has a game menu so you can tweak settings to your liking.

The Sony X90L isn’t as bright as its Mini LED rivals from TCL and Hisense — or even its 2024 successor, Sony Bravia 7 — but it still takes advantage of Sony’s advanced backlighting system to brighten specific parts of the image, and does an excellent job of bringing out details in the shadows of dark movies and shows. I was using the X90L in a bright room, and there was never a situation where I wanted the picture to be brighter.

Of course, Sony products are often priced 10% to 20% higher because of the Sony brand, so it’s important to keep an eye out for promotions and deals like the ones we’ve highlighted on Amazon.

If you have a little more money to spend, I recommend considering upgrading to OLED because Sony A80Lthe Samsung S90C and LG C3 Phone All are 2023 OLED TVs that you can buy for around $1,600 for a 65-inch screen this summer.