Vivo is now “No. No. 1” Smartphone Brand in India, Samsung in Third Place: Report

Based on a recent report, the Indian smartphone market saw a significant increase in shipments during the January-March 2024 quarter. India has growth 8% over the same period last year and 18% growth in total value of smartphones shipped. While the Indian smartphone market is growing every day, Chinese smartphone brand Vivo dominates the market with the highest market share. In terms of market share, Vivo surpassed Samsung and Xiaomi with outstanding growth in Q1.

Vivo has become most popular in India

According to a new Counterpoint report, Vivo recorded a volume market share of 19.5% in India for the first time, larger than Samsung. Research analyst Shubham Singh said the Chinese company’s market share increased during the quarter thanks to its “leading position in 5G and CMF (Color, Material, Finish) positioning, along with its ability to capture strong image”.

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In the report, Samsung ranked third behind Xiaomi with a market share of 17.5%. However, in the high-end market segment, Samsung dominates the market. In India, Samsung maintains a selling price of $425, which is the highest average price the company has ever achieved for a smartphone sold in India.

Premium smartphone market share in India

On the other hand, Apple also achieved a record market share in India in the high-end market thanks to the latest iPhone 15 series. This shows that the growing demand for high-end smartphones is growing strongly in the country, reflecting the premiumization trend. Furthermore, a report by CyberMedia Research (CMR) highlights that Apple received a 6% share of the smartphone market in Q1 2024. This is reflected in the growing demand for the iPhone series 15, contributing to 60% of the company’s total shipments.

Now, a new quarter has begun with several smartphone launches in the mid-range and high-end segments. Additionally, the second half of the year brings high hopes for smartphones like Samsung and Apple as they will launch their new generation of flagship phones. Finally, Counterpoint’s report also predicts that the Indian smartphone market is expected to grow in single digits by 2024.

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