Yes, that viral LinkedIn post you read was probably created by AI
AI-generated text today all via female Internet. The introduction of automated prose can sometimes change the character of a site, as when popular publications are purchased and improved into AI content factory. Other times, however, it’s hard to argue that AI has truly changed things. For example, look at LinkedIn.
Microsoft-owned social media site for business professionals has embrace AIeven gives LinkedIn Premium subscribers access to their own in-house AI writing tools that can “rewrite” posts, profiles, and direct messages. According to a new analysis shared exclusively with WIRED by AI discovery startup Originality AI, the initiative appears to be working: More than 54% of English-language posts are longer on Facebook. LinkedIn has AI-powered capabilities. It’s just that the company’s AI writing style on the platform can be difficult to distinguish from authentic human-written writing style. Blogging by thought leaders.
Originality scanned a sample of 8,795 public LinkedIn posts longer than 100 words published between January 2018 and October 2024. During the first few years, using AI writing tools on LinkedIn was not worth it. tell. Then a big increase occurred in early 2023. “This increase occurred when ChatGPT launched,” said Originality CEO Jon Gillham. At that time, Originality saw a 189% spike in the number of posts that could have been generated by AI; Since then it has leveled off.
LinkedIn said it does not track how many posts on the site are written or edited using AI tools. “But we have strong defenses in place to proactively identify low-quality and accurate or near-accurate duplicate content. When we detect such content, we take action to ensure it is not widely promoted,” said Adam Walkiewicz, head of “feed relevance” at LinkedIn. know. “We see AI as a tool that can help evaluate drafts or solve the problem of blank pages, but it’s the initial thoughts and ideas our members share that matter.”
LinkedIn is used for finding new jobs and keeping in touch with old colleagues, which means it’s a relatively stable social media platform. But in recent years, it has developed its own network influencerand is surprisingly popular with Gen Z, included teenagers. Like everywhere else on the internet, people are also hungry for attention on LinkedIn, and startups have realized that there is money to be made in helping people grow their audiences. There is a small industry of LinkedIn AI comment And generator post to help career-minded people create content that attracts potential bosses or potential customers. Instead of spending four minutes finding the right tone to congratulate a former colleague on a promotion, it now takes just four seconds to evoke an algorithm-generated compliment instead.
But LinkedIn users who spoke to WIRED say they rely more on large general-purpose language models to put together their LinkedIn posts than bother with special AI tools. Content writer Adetayo Sogbesan says she uses Anthropic’s Claude to create rough drafts for posts she creates on behalf of clients in the tech industry. Of course, there will be a lot of editing afterward, but the chatbot still “saves me a lot of time,” she said.
