Apple Launches Free Password Manager App- Challenges Third-Party Password Managers With Advanced Features

Apple unveiled a new password manager app during its WWDC 2024 event, aiming to be the primary choice for iPhone, iPad, and Mac users looking to manage their passwords. The new app, called Password, was introduced during the annual WWDC keynote and is available for iOS 18, iPadOS 18, and macOS Sequoia (macOS 15).

Advanced password management

Passwords serves as an extension of Apple’s iCloud Keychain feature, allowing users to store and auto-fill a variety of personal information, including usernames, passwords, credit card details , security code and Wi-Fi password. This app provides advanced capabilities, allowing users to effectively manage their passwords across multiple accounts, all at no cost to Apple device owners.

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Key features of the Passwords app

Key features of the Passwords app include simple access to credentials for various online accounts, verification code generation, and security alerts similar to those found in authentication apps. real. It ensures seamless synchronization between devices, with newly generated passwords automatically synced with the app. While there are rumors of a potential Windows version, its availability has not been confirmed by Apple at this time.

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Privacy improvements in iOS 18

In addition to password management, iOS 18 also introduces privacy improvements, including the ability to lock and hide specific apps from unauthorized users. This feature, called App Lock, provides additional security when sharing devices, while Hide Apps provides discreet usage of each app on iPhone.

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The introduction of Apple’s free Passwords app poses a potential challenge to third-party password management services like 1Password, Dashlane and LastPass. While these services offer additional security tools like password generation and dark web monitoring, Apple’s entry into the market could entice iPhone users to switch away from paid services. However, established password managers continue to offer unique features, indicating ongoing competition in the password management landscape.

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